In March 2018, The Dow Chemical Company announced to launch Ecofast pure Sustainable textile treatment. The product would facilitates the unique and bright colors on natural textile and would also improve the resource efficiency during the dye process. The product was to be launched at t the American Association of Textile Chemists and Colorists (AATCC) International Conference in 2018.
In June 2016, Huntsman Textile Effects launched LANASOL Black NSC dye which is deep greenish black color. This new dye was formulated as a fine granule with very low dusting, easy handling, exact weighing and are considered ideal for automated dosing systems.
In April 2016, Huntsman Textile Effects launched neon shades with ERIONYL Flavine FF and Rhodamine FF dyes. The dyes launched by the company has high color strength and neon shades are used in various swimwear, sportswear, beachwear and lingerie brands.