Acai Berry Market, by Form (Powder and Liquid), by End-use Industry (Food & Beverages, Pharmaceuticals, Cosmetics, and Others), by Distribution Channel (Hypermarket, Supermarket, Online Stores, Convenience Stores, and Others), and by Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) – Size, Share, Outlook, and Opportunity Analysis, 2022-2028
Key players are introducing in-organic growth strategies such as new product launches and merger and acquisition in order to gain market share in the global acai berry market. In 2015, sambazon inc. a pioneer in the acai berries, has launched its new sambazon 100 juices. The company offering flavor of juices such as acai berry, strawbeery+lemon+acai berry, pineapple+coconut+acai berry, etc.
For instance, in 2017, Jamba juice Hawaii launched ‘watermelon acai bowl’ in the market. This new refreshing meal-on-the-go features a blended base of hydrating watermelon, acai, raspberry, lime, and apple and it is topped with omega-3-fatty acids chia seeds, pineapple, blueberries, strawberries, and coconut.
In 2018, SouthAm launched new ‘freeze-dried maqui and acai powders’ in the market to strengthen its position in the acai berry market. This product is launched to fulfil the increasing demand rising demand for the acai berry and maqui berry.
In August 2019, organique Inc. launched its new line of acai berry products to meet the growing consumer demand for quality health-boosting supplements. The company has launched its latest line of natural and organic acai berry food supplement to celebrate 10 years of health and wellness.