BIG DATA HEALTHCARE MARKET ANALYSIS

The global big data healthcare market was valued at US$ 41,987.1 Mn in 2022 and is forecast to reach a value of US$ 2,55,885.7 Mn by 2030 at a CAGR of 25.3% between 2023 and 2030. The global big data healthcare market is experiencing strong growth due to the increase in adoption of big data in healthcare industry and outbreak of COVID-19 (pandemic) across the globe. Moreover, increase in demand for big data solutions and increase in of adoption EHR (Electronic Health Records) is expected to boost the growth of the market. However, factors such as high cost of implementation and deployment and security concerns related to sensitive patients medical data are expected to hamper the growth of the big data healthcare market.

Global Big Data Healthcare Market: Regional Insights

Based on geography, the global big data healthcare market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Among regions, North America is expected to gain highest share in the market over the forecast period owing to the increase in the demand for analytics solutions, growing volume of electronic health records, and increase in adoption of big data in healthcare industry. For instance, the region has a vast array of patient information due to its well-established healthcare infrastructure. As per the data published during 2019-21 by HealthIT.gov, around 86% of non-Federal general acute care hospitals had adopted a certified electronic health record (EHR). With the rise in adoption of EHR, the use of big data in healthcare is also increasing rapidly.

Europe and Asia Pacific are also expected to witness robust growth in the global big data healthcare market owing to the increase in adoption of big data in healthcare industry, increase in demand for big data solutions, and increase in the demand for analytics solutions in these regions. For instance, big data analytics has potential to transform health care in the coming years. BigMedilytics (Big Data for Medical Analytics) is the largest EU-funded initiative to transform the region’s healthcare sector by using state-of-the-art big data technologies in the healthcare sector by delivering better access to healthcare facilities, improving patient outcomes, and reducing cost.

Figure 1. Global Big Data Healthcare Market Share (%), by Region, 2023

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Global Big Data Healthcare Market Drivers:

Increase in adoption of big data to augment market growth

One of the key factors expected to augment growth of the global big data healthcare market over the forecast period is the increase in adoption of big data in healthcare industry. For instance, big data is beginning to revolutionize healthcare as it offers paths and solutions to improve health of individual persons as well as to improve the performance and outcomes of healthcare systems. In The U.S., the National Institutes of Health established the Big Data to Knowledge (BD2K) program designed to bring biomedical big data to researchers, clinicians, and others.

Outbreak of COVID-19 to underpin market growth

Another factor which is driving the growth of the global big data healthcare market is the outbreak of COVID-19 (global pandemic) across the globe. For instance, according to the National Institutes of Health (NIH), big data provides massive amount of information to the scientists, health workers, epidemiologists and help them to make informed decision to fight against COVID-19 virus. Big data and analytical tools provide various solutions such as detection of existing COVID-19 cases, prediction of future outbreak, anticipating potential preventive/therapeutic agents, and assistance in informed decision-making. This in turn is driving the market growth.

Global Big Data Healthcare Market Opportunities:

Rise in demand for big data solutions worldwide is expected to offer lucrative growth opportunities for players in the global big data healthcare market. For instance, there has been an increase in the demand for big data solutions for population health management. In March 2022, the government of Thailand launched a big data portal for healthcare facilities. The National Reform Committee on Public Health recently collaborated with twelve government agencies to improve the quality of healthcare services through the implementation of digital technologies. The system is also intended to help enhance health security and support national responses to COVID-19 outbreaks.

Increase in of adoption EHR (electronic health records) across worldwide hospitals is expected to provide significant growth opportunities for players in the global big data healthcare market. For instance, the adoption of EHR has increased across the United States hospitals. In February 2021, Northern Inyo Healthcare District collaborated with Cerner Corporation to transform its Electronic Health Record (EHR). The collaboration involves Northern Inyo Healthcare District moving to an updated electronic system that supports physicians, nurses, and clinicians to share data across the District’s multiple offices. This in turn is driving the market growth.

Global Big Data Healthcare Market Trends:

Management of huge volumes of data is a recent trend

To cope with the management of such huge data, continuous innovation in the technologies in big data analytics tools is very important and thus, creating enormous opportunities for the key players in the market for developing and launching new data analytics software and systems. Moreover, market players are also focusing on developing and launching technologically advanced big data solutions in the market to meet rising demand. This trend is expected to continue over the forecast period, driving the growth of the market.

Rise in adoption of new technologies is another trend

Technological improvements in medical care and increasing demand for healthcare services, are driving transformations in the healthcare industry. Big data can drive transformations in efficiency, quality of care, and patient/provider engagement for telehealth services. Big data can provide value across every aspect of the healthcare industry and is expected to play an important role in analysing global data about disease modelling, tracking human activity, and visualization of data in the near future. This trend is also expected to continue during the forecast period.

Global Big Data Healthcare Market Restraints:

High cost of implementation and deployment to hinder market growth

One of the key factors expected to hamper the growth of the global big data healthcare market is the high cost of implementation and deployment. It is believed that the implementation of big data analytics by healthcare organizations might lead to a saving of over 25% in annual costs. Better diagnosis and disease predictions by big data analytics can enable cost reduction by decreasing the hospital readmission rate. But the cost of implementation and deployment of big data analytics in healthcare organizations is very high, which in turn is expected to hinder market growth.

Security concerns related to medical data to hamper market growth

Another factor which is hampering growth of the global big data healthcare market is the security concerns related to sensitive patients medical data. Despite all the advantages provided by big data in healthcare, there are still barriers in the way to adopt big data in healthcare, like data integrity. Data integrity has been affected by duplicate records and patient misidentification. Inaccurate data has the potential to become a huge liability for providers and a major health risk for patients, and it is a key factor which is posing challenges for the growth of the market.

Figure 2. Global Big Data Healthcare Market Share (%), by Component, 2023

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Global Big Data Healthcare Market Segmentation:

The big data healthcare market report is segmented into Component, Deployment, Application, and Geography.

Based on Component, the big data healthcare market is segmented into Software and Services. Out of which, Software Segment is expected to dominate the market over the forecast period and this is attributed to the increase in adoption of big data solutions.

Based on Deployment, the market is segmented into On-premise and Cloud based. Out of which, On-premise Segment is expected to dominate the market during the forecast period and this is attributed to the rise in deployment of on-premise big data solutions. It is a delivery model that is installed and operated from a customer's in-house server and computing infrastructure.

Cloud based Segment is also expected to witness significant growth in the near future and this is owing to rise in adoption of cloud-based solutions. Cloud-based solutions are mostly used by the organizations that lack the internal infrastructure to support it.

Based on Application, the market is segmented into Financial Analytics, Clinical Data Analytics, Operational Analytics, and Population Health Analytics. Of which, Financial Analytics Segment is expected to dominate the market over the forecast period and this is attributed to the increase in digitalization in healthcare industry. Financial analytics is required for claims processing, payment integrity, and fraud, waste, and abuse (FWA), and risk assessment.

Population Health Analytics Segment is also expected to witness significant growth in the near future and this is owing to increase in demand for big data analytics solutions for population health management. Big data healthcare provides greater insight to the patients that are at higher risk of illness and thus providers prescribe treatments and make clinical decisions with greater accuracy.

Global Big Data Healthcare Market: Key Developments

In September 2022, Salesforce Inc. announced the launch of Genie, a hyper-scale real-time data platform that powers the entire Salesforce Customer 360 platform.

In March 2022, Microsoft launched Azure Health Data Services in the U.S. It is a platform as a service (PAAS) designed exclusively to support protected health information in the cloud.

In August 2020, Allscripts and Israel’s Sheba Medical Center teamed up to accelerate the pace of artificial intelligence and to improve patient care through the hospitals’ ARC Innovation Center.

In January 2020, Health Data Research UK launched EUR 1 million data science partnership to improve patient care through analysing large-scale data.

In July 2020, Cerner Corp. launched a new cloud-based technology offering "CommunityWorks” to help critical access hospitals across the United States, mainly to reduce financial burdens.

Global Big Data Healthcare Market: Key Companies Insights

The global big data healthcare market is highly competitive. This is attributed to the increase in adoption of big data analytics solutions worldwide, as a result, players in the market are focusing on launching novel products in the market.

Some of the key players in the global big data healthcare market are Innovaccer Inc., SAS Institute Inc., Optum Inc., Oracle Corporation, Dell Technologies Inc., Epic Systems Corporation, GE Healthcare (GE Company), Cerner Corporation, Allscripts Healthcare Solutions Inc., and International Business Machines Corporation (IBM), among others.

*Definition: Big data healthcare refers to collecting, analyzing, and leveraging consumer, patient, physical, and clinical data that is too vast and/or complex to be understood by traditional means of data processing. Big data analytics has potential to transform health care in the coming years.