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HOME SHOPPING SERVICES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 to 2032)

Home Shopping Services Market, By Market Type (E-commerce and Mobile Shopping, Teleshopping, and Others), By Product Type (Apparels and Accessories, Footwear, Personal and Beauty Care, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

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The Global Home Shopping Service Market is expected to be valued at USD 6.73 Billion in 2025 and reach USD 19.96 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 16.8% from 2025 to 2032. Home shopping services have seen tremendous growth over the past few years owing to changing consumer preferences and busy lifestyles. The COVID-19 pandemic has further accelerated digital and online shopping trends globally. Major retailers and brands are investing heavily in strengthening their e-commerce capabilities and offering consumers the convenience of shopping from home. Also known as televised shopping or television shopping, home shopping allows customers to purchase products through TV programming or on dedicated websites and mobile apps. It offers hassle-free browsing and delivery directly to consumers' doorsteps. With growing internet and smartphone penetration coupled with rising product choices, the global home shopping service market is projected to witness significant expansion in the coming years.

Market Dynamics:

The global home shopping service market growth is driven by increasing preference for online shopping among consumers due to time savings and convenience. Moreover, lucrative discounts and deals especially during festive seasons are propelling sales. However, high delivery costs for retailers, especially in remote areas, remain a major challenge. Cash-on-delivery payment options and expanded product categories present lucrative opportunities. Furthermore, live streaming videos for direct product demonstrations and interactions are fast gaining popularity and boosting market growth. Nonetheless, growing preference for luxury goods may restrict market growth to some extent.

Key Features of the Study

- This report provides in-depth analysis of the global home shopping service market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year

- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

- It profiles key players in the global home shopping service market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies

- Key companies covered as a part of this study include Amazon.com, Inc., eBay Inc., Walmart Inc., Alibaba Group Holding Limited, JD.com Inc., Naaptol Company, The Home Depot Inc., VGL Group, Flipkart, QVC, HSN, Wayfair, Best Buy Co., Inc., Rakuten Group, Inc., and Zalando SE

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

- The global home shopping service market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global home shopping service market

Market Segmentation

  •  Market Type Insights (Revenue, USD Bn, 2020 - 2032)
    • E-commerce and Mobile Shopping
    • Teleshopping
    • Others
  •  Product Type Insights (Revenue, USD Bn, 2020 - 2032)
    • Apparels and Accessories
    • Footwear
    • Personal and Beauty Care
    • Others
  • Regional Insights (Revenue, USD Bn, 2020 - 2032)
    • North America
      • U.S.
      • Canada
    • Latin America
      • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
    • Europe
      • Germany
      • U.K.
      • Spain
      • France
      • Italy
      • Russia
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • ASEAN
      • Rest of Asia Pacific
    • Middle East
      • GCC Countries
      • Israel
      • Rest of Middle East
    • Africa
      • South Africa
      • North Africa
      • Central Africa
  • Key Players Insights
    • Amazon.com, Inc.​
    • eBay Inc.
    • Walmart Inc.​
    • Alibaba Group Holding Limited
    • JD.com Inc.​
    • Naaptol Company
    • The Home Depot Inc.​
    • VGL Group
    • Flipkart
    • QVC
    • HSN
    • Wayfair
    • Best Buy Co., Inc.
    • Rakuten Group, Inc.
    • Zalando SE

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Global Home Shopping Service Market, By Market Type
      • Global Home Shopping Service Market, By Product Type
      • Global Home Shopping Service Market, By Region
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
    • Impact Analysis
    • Key Highlights
    • Regulatory Scenario
    • Product Launches/Approvals
    • PEST Analysis
    • PORTER’s Analysis
    • Market Opportunities
    • Regulatory Scenario
    • Key Developments
    • Industry Trends
  4. Global Home Shopping Service Market, By Market Type, 2020-2032, (USD Bn)
    • Introduction
      • Market Share Analysis, 2025 and 2032 (%)
      • Y-o-Y Growth Analysis, 2021 - 2032
      • Segment Trends
    • E-commerce and Mobile Shopping
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Teleshopping
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  5. Global Home Shopping Service Market, By Product Type, 2020-2032, (USD Bn)
    • Introduction
      • Market Share Analysis, 2025 and 2032 (%)
      • Y-o-Y Growth Analysis, 2021 - 2032
      • Segment Trends
    • Apparels and Accessories
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Footwear
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Personal and Beauty Care
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  6. Global Home Shopping Service Market, By Region, 2020 - 2032, Value (USD Bn)
    • Introduction
      • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
      • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
      • Regional Trends
    • North America
      • Introduction
      • Market Size and Forecast, By Market Type, 2020 - 2032, Value (USD Bn)
      • Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
      • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
        • U.S.
        • Canada
    • Latin America
      • Introduction
      • Market Size and Forecast, By Market Type, 2020 - 2032, Value (USD Bn)
      • Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
      • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Europe
      • Introduction
      • Market Size and Forecast, By Market Type, 2020 - 2032, Value (USD Bn)
      • Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
      • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
        • Germany
        • U.K.
        • Spain
        • France
        • Italy
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Introduction
      • Market Size and Forecast, By Market Type, 2020 - 2032, Value (USD Bn)
      • Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
      • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Middle East
      • Introduction
      • Market Size and Forecast, By Market Type, 2020 - 2032, Value (USD Bn)
      • Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
      • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
        • GCC Countries
        • Israel
        • Rest of Middle East
    • Africa
      • Introduction
      • Market Size and Forecast, By Market Type, 2020 - 2032, Value (USD Bn)
      • Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
      • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
        • South Africa
        • North Africa
        • Central Africa
  7. Competitive Landscape
    • Amazon.com, Inc.​
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • eBay Inc.
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Walmart Inc.​
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Alibaba Group Holding Limited
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • JD.com Inc.​
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Naaptol Company
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • The Home Depot Inc.​
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • VGL Group
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Flipkart
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • QVC
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • HSN
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Wayfair
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Best Buy Co., Inc.
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Rakuten Group, Inc.
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
    • Zalando SE
      • Company Highlights
      • Product Portfolio
      • Key Developments
      • Financial Performance
      • Strategies
  8. Analyst Recommendations
    • Wheel of Fortune
    • Analyst View
    • Coherent Opportunity Map
  9. References and Research Methodology
    • References
    • Research Methodology
    • About us

*Browse 32 market data tables and 28 figures on 'Home Shopping Service Market' - Global forecast to 2032

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