Table of Content - Tissue Towel Market

The tissue towel market is estimated to be valued at US$ 53.09 Bn in 2024 and, exhibiting a compound annual growth rate (CAGR) of 2.5% from 2024 to 2031. Tissue towels are multi-purpose absorbent wiping papers that are used for cleaning and drying hands, surfaces, spills, and others. They find applications across various end-use industries including residential, commercial, healthcare and hospitality. Lightweight and economical, tissue towels provide an effective solution for wiping and are usually made from virgin pulp or recycled fibers using the through-air drying (TAD) process. Growing usage of tissue towels in public restrooms, offices, airports and other facilities is expected to propel the global tissue towel market in the coming years.

Market Dynamics:

The global tissue towel market is driven by factors such as rising demand from commercial establishments like hotels, restaurants, and corporate offices. The market has also witnessed rapid growth owing to increased awareness about hygiene and sanitation. Moreover, growing tourism and travel industry have amplified the demand for tissue towels in airports and other public spaces. However, the availability of alternatives like cloth towels and easy access to washrooms pose a threat to tissue towel sales. On the positive side, the development of eco-friendly towels made from recycled fibers presents lucrative opportunities for the sustainable growth of the industry. Additionally, marketing initiatives by tissue towel manufacturers to promote benefits of usage are expected to create new avenues going ahead.

Key Features of the Study:

This report provides in-depth analysis of the global tissue towel market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global tissue towel market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Kruger Inc., Wepa Leuna GmbH, Cascades Inc, Georgia-Pacific LLC, Metsä Tissuem Procter & Gamble Co., Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., Sofidel S.p.A, Century Paper and Pulp, Petrofer, Solenis , Saraya Mystair Hygiene Pvt. Ltd., Lotus Tissues, and International Tissue Company
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global tissue towel market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tissue towel market.

Detailed Segmentation-

By Product Type:
- Roll Towel
- Folded Towel
- Boxed Towel
By Application:
- Personal Care
- Home Care
- Healthcare
- Hospitality
By Distribution Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Pharmacies/Drug Stores
- Others
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- Kruger Inc.
- Wepa Leuna GmbH
- Cascades Inc
- Georgia-Pacific LLC
- Metsä Tissuem Procter & Gamble Co.
- Kimberly-Clark Corporation
- Asaleo Care Limited
- Hengan Group
- SHP Slovak Hygienic Paper Group
- AB Grigeo
- Essity Aktiebolag (publ)
- Industrie Celtex S.p.A
- Lucart S.p.A.
- Sofidel S.p.A
- Century Paper and Pulp
- Petrofer
- Solenis
- Saraya Mystair Hygiene Pvt. Ltd.
- Lotus Tissues
- International Tissue Company

Table of Contents

Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
Market Purview
- Report Description
  - Market Definition and Scope
- Executive Summary
  - Market Snippet, By Product Type
  - Market Snippet, By Application
  - Market Snippet, By Distribution Channel
  - Market Snippet, By Region
- Coherent Opportunity Map (COM)
Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
  - Drivers
  - Restraints
- PEST Analysis
- PORTER’s Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions
Global Tissue Towel Market - Impact of Coronavirus (COVID-19) Pandemic
- Overview
- Factors Affecting the Global Tissue Towel Market
- Impact Analysis
Global Tissue Towel Market, By Product Type, 2019-2031, (US$ Bn)
- Introduction
  - Market Share Analysis, 2024, 2027 and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Roll Towel
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  - Segment Trends
- Folded Towel
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  - Segment Trends
- Boxed Towel
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  - Segment Trends
Global Tissue Towel Market, By Application, 2019-2031, (US$ Bn)
- Introduction
  - Market Share Analysis, 2024, 2027 and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Personal Care
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  - Segment Trends
- Home Care
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  - Segment Trends
- Healthcare
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  - Segment Trends
- Hospitality
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  - Segment Trends
Global Tissue Towel Market, By Distribution Channel, 2019-2031, (US$ Bn)
- Introduction
  - Market Share Analysis, 2024, 2027 and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Hypermarkets/Supermarkets
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  - Segment Trends
- Convenience Stores
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  - Segment Trends
- Pharmacies/Drug Stores
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  - Segment Trends
- Others
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
  - Segment Trends
Global Tissue Towel Market, By Region, 2019-2031, (US$ Bn)
- Introduction
  - Market Share Analysis, By Region, 2024, 2027 and 2031 (%)
  - Y-o-Y Growth Analysis, For Region, 2019-2031
- North America
  - Introduction
  - Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Application, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
    - U.S.
    - Canada
- Latin America
  - Introduction
  - Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn))
  - Market Size and Forecast, By Application, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
    - Brazil
    - Argentina
    - Mexico
    - Rest of Latin America
- Europe
  - Introduction
  - Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Application, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
    - U.K.
    - Germany
    - Italy
    - France
    - Spain
    - Russia
    - Rest of Europe
- Asia Pacific
  - Introduction
  - Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Application, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
    - China
    - India
    - Japan
    - ASEAN
    - Australia
    - South Korea
    - Rest of Asia Pacific
- Middle East & Africa
  - Introduction
  - Market Size and Forecast, By Product Type, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Application, 2019 - 2031 (US$ Bn)
  - Market Size and Forecast, By Distribution Channel, 2019 – 2031, (US$ Bn)
  - Market Size and Forecast, By Country, 2019 – 2031, (US$ Bn)
    - GCC Countries
    - Israel
    - Rest of Middle East & Africa
Competitive Landscape
- Market Share Analysis
- Company Profiles
  - Kruger Inc.
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Wepa Leuna GmbH
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Cascades Inc
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Georgia-Pacific LLC
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Metsä Tissuem Procter & Gamble Co.
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Kimberly-Clark Corporation
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Asaleo Care Limited
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Hengan Group
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - SHP Slovak Hygienic Paper Group
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - AB Grigeo
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Essity Aktiebolag (publ)
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Industrie Celtex S.p.A
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Lucart S.p.A.
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Sofidel S.p.A
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Century Paper and Pulp
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Petrofer
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Solenis
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Saraya Mystair Hygiene Pvt. Ltd.
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - Lotus Tissues
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
  - International Tissue Company
    - Company Overview
    - Product Type Portfolio
    - Recent Developments/Updates
Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
Section
- References
- Research Methodology
- About Us and Sales Contact

* Browse 25 market data tables* and 20 figures* on “Global Tissue Towel Market” - Global forecast to 2031.

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