A set-top box (STB) also referred to as a cable box is an information appliance device that generally contains a TV-tuner input and displays output to a television set. Set-top boxes enhance television features by providing multiple channels and enable the customer to avail benefits of video on demand (VoD), pay per view, and interactive features with the help of TV. The primary function of a set-top box is to convert the input signal into a compatible signal that provides the required audio, video, and web pages as output. The signal from the set-top box can be sourced from satellite receivers, cable connections, or broadband lines
Market Dynamics
Asia-Pacific region is expected to drive market growth over forecast period. This is attributed to rising penetration of digital technologies among rural and urban areas. The awareness regarding these new technologies are increasing especially among urban population due to rapid advancement in the technologies as well as providing various features such as pricing, video quality and others. . According to the World Bank report, the population in India reached US$ 1,341.0 million in March 2020, from 1,327.0 million in March 2019. Moreover presence of various STP vendors in countries such as China and Japan has substantially increased the regional growth. Increasing demand for OTT platform such as Amazon prime, Netflix, Hulu, is another factor increasing the demand for the market.
Increasing demand from emerging economies is expected to propel the global set-top boxes market growth over the forecast period. The demand for set-top boxes has increased significantly from emerging regions such as Middle East & Africa, Latin America, and the Asia Pacific. Many countries in these regions started shifting to digital television in 2006. However, most of them are still in the process of achieving a complete switchover, and a significant number of countries are expected to complete the switchover during the forecast period. This is expected to boost the demand of set-top boxes in near future. Moreover, growth of industrialization and employment opportunities is increasing the levels of disposable income in these countries. Thus, these factors are expected to propel the global set-top boxes market growth over the forecast period.
Market Taxonomy
This report segments the global set-top boxes market on the basis of type, video quality and region. On the basis of type, the global set-top boxes market is segmented into Cable Set-Top Boxes, Satellite Set-Top Boxes, IPTV Set-Top Boxes and HBB TV Set-Top Boxes. On the basis of type, the global set-top boxes market is segmented into Standard-Definition Set-Top Boxes and High-Definition Set-Top Boxes. On the basis of region, the global set-top boxes market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa.
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Detailed Segmentation:
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