Broadcast switchers or video switchers refer to device that are used to switch between different audio or video signals in film or video production. This provides additional benefits to the producers to combine different video signal and add special effects in the film production. Increasing penetration of HD (high-definition) and UHD (ultra-high definition) increases the demand for broadcast switchers. Due to rising consumer preferences, more number of digital channels are introduced in the TV industry. This factor support the growth of broadcast switchers across the globe. Broadcast switchers find its applications in studio production, news production, sports broadcasting and others.
Market Dynamics
Increasing consumer demand for broadcasting of live programs in HD formats such as in sports and live events is expected to drive market growth over forecast period. Broadcast switchers are the part of broadcasting and are used in video or film production to select different audio or video signal. They are specially designed to support 4G video format. The demand for broadcast switchers has been increased due to high demand from video transmission and broadcasting format. According to coherent market insights analysis, Indian broadcaster industry is expected to reach 9585 million in 2024 from 3971million in 2017. Moreover, an increasing number of HD channels to cater to the rising demand for broadcasting events in HD format is expected to propel growth of the global broadcast switchers market during the forecast period.
Growing emphasis on production automation is expected to propel the global broadcast switchers market growth over the forecast period. The requirement for enhanced efficiency and reduction in broadcasting costs have become crucial, owing to increasing number of TV broadcasters opting to broadcast programs and television channels in high-definition format. Growing focus on production automation is expected to boost the usage of production automation systems and its main components namely switchers. Furthermore, switchers allow program directors to swing from one camera to another and cue in graphics in an automated environment. Therefore, these factors are expected to propel the global broadcast switchers market growth during the forecast period.
Market Taxonomy
This report segments the global broadcast switchers market on the basis of Technology and region. On the basis of technology, the global broadcast switchers market is segmented into Information and Controls, Infotainment and Navigation, and Audio and Connectivity. Information and Controls is further segmented into Electronic Power Assisted Steering (EPAS) and Tire Pressure Management System (TPMS), Head-up Display, and Others. Infotainment and Navigation is further segmented into Rear-seat Entertainment and Navigation. Audio and Connectivity is further segmented into Audio Systems, and Wireless Systems. On the basis of region, the global broadcast switchers market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa.
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Detailed Segmentation:
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