Data monetization is a process of generating measurable economic benefits from available data sources such as analytics. Data monetization converts unstructured or unused data of an organization into meaningful insights. Data monetization helps organizations to reduce data storage costs and increases the revenue by converting unstructured data into valuable insights based on the requirement. Monetization can be done in two ways; direct and indirect. Direct data monetization involves selling direct access of data to third parties. Companies can sell data in raw form or sell already transformed data. Indirect data monetization is a process where data-based optimization are involved and data is transformed into meaningful reports which helps in improving the business of organization. For instance, a telecommunication company with a large volume of data can either sell raw data or data by converting into meaningful insight. The data monetization market growth is driven by the increase in large volume of data across many industries.
Market Dynamics
The global data monetization market is expected to grow significantly during the forecast period owing to technological advancements in big data and analytical solutions. Players operating in this market are developing advanced technology to monetize their assets as data is considered an integral asset of multiple organizations. Enterprises are generating huge amounts of network data, device data, customer behavior data that can be turned into profitable revenue through data monetization integrated and advanced big data technologies. For instance, Accenture Plc, a Dublin-based multinational professional services company, launched Network Decision Platform, a cloud-based solution that provides network operators insights on how to compete with 5G services. This platform is leveraging machine learning, big data analytics and artificial intelligence to drive meaningful insights from the data. Furthermore, continuous technological advancements in big data technologies are fueling market growth.
Furthermore, major players across different regions are focusing on developing products with new features and latest technology to gain a competitive edge in the market. Industries are developing solutions and services with new features to cater to demand from end users. For instance, Samsung, launched Samsung ARTIK, a new service to monetize data shared by IoT devices. Device manufacturers and service providers are generating revenue directly from devices and services.
Key features of the study:
- This report provides in-depth analysis of global data monetization market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2020– 2027), considering 2019 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
- It profiles leading players in the global data monetization market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
- Companies covered as a part of this study are Cisco Systems Inc. (US), Google, Inc., Microsoft, Inc., IBM Corporation, Microsoft, Salesforce.com, Inc., Oracle, Infosys Limited, SAP, SAS Institute Inc., Sisense Inc., QlikTech International AB, Domo, Inc., Virtusa Corporation, Accenture, Reltio, Openwave Mobility Inc., Thales Group, Adastra Corporation, Ness Technologies, Inc., NetScout Systems, Inc., Paxata, Inc. and others
- Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
- The global data monetization market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global data monetization market.
Detailed Segmentation
- Global Data Monetization Market, By Component:
- Global Data Monetization Market, By Deployment Type:
- Global Data Monetization Market, By Organization Size:
- Global Data Monetization Market, By Vertical:
- Government & Defense
- BFSI
- IT & Telecom
- Healthcare
- Retail
- Manufacturing
- Energy & Utility
- Others
- Global Data Monetization Market, By Region:
- North America
- By Component:
- By Deployment Type:
- By Organization Size:
- By Vertical:
- Government & Defense
- BFSI
- IT & Telecom
- Healthcare
- Retail
- Manufacturing
- Energy & Utility
- Others
- By Country:
- Europe
- By Component:
- By Deployment Type:
- By Organization Size:
- By Vertical:
- Government & Defense
- BFSI
- IT & Telecom
- Healthcare
- Retail
- Manufacturing
- Energy & Utility
- Others
- By Country:
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- By Component:
- By Deployment Type:
- By Organization Size:
- By Vertical:
- Government & Defense
- BFSI
- IT & Telecom
- Healthcare
- Retail
- Manufacturing
- Energy & Utility
- Others
- By Country:
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Latin America
- By Component:
- By Deployment Type:
- By Organization Size:
- By Vertical:
- Government & Defense
- BFSI
- IT & Telecom
- Healthcare
- Retail
- Manufacturing
- Energy & Utility
- Others
- By Country:
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East and Africa
- By Component:
- By Deployment Type:
- By Organization Size:
- By Vertical:
- Government & Defense
- BFSI
- IT & Telecom
- Healthcare
- Retail
- Manufacturing
- Energy & Utility
- Others
- By Country/Region:
- GCC Countries
- South Africa
- Rest of Middle East and Africa
- Company Profiles
-
- Cisco Systems, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/ Updates
- Google, Inc.
- Microsoft, Inc.
- IBM Corporation
- Microsoft
- com, Inc.
- Oracle
- Infosys Limited
- SAP
- SAS Institute Inc.
- Sisense Inc.
- QlikTech International AB
- Domo, Inc.
- Virtusa Corporation
- Accenture
- Reltio
- Openwave Mobility Inc.
- Thales Group
- Adastra Corporation
- Ness Technologies, Inc.
- NetScout Systems, Inc.
- Paxata, Inc.
“*” marked represents similar segmentation in other categories in the respective section.
