Enterprise social networking focuses on the application of social relations or online social communities among individuals who share similar business interests and/or occupational activities. Enterprise social networking is often a service of business social software, which simply is basically social software used within an organization. It may provide tools to coordinate various communication processes within an organization, or it may be used to deliver business or organizational information to external sources using any of a wide range of communication technologies. In most cases, though, enterprise social networking relies on existing technology, either for developing new applications or for providing existing tools that can be extended.
Market Dynamics:
Increasing expenditure on social and collaboration software is expected to propel growth of the global enterprise social networks and online communities market during the forecast period. For instance, according to Gartner’s “Forecast Analysis: Social and Collaboration Software in the Workplace, Worldwide,” revenues in three software market segments – collaborative work management, enterprise social networks, and employee communication software – are set to reach almost US$ 4.5 billion in 2021, a 17% increase from US$ 3.8 billion in 2020.
Moreover, increasing funding in social and analytics platforms is also expected to aid in growth of the market. For instance, in August 2021, Knoetic, a startup developing a social and analytics platform for enterprise employee management, raised US$ 18 million in funding.
Key features of the study:
Detailed Segmentation:
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