Table of Content - Global Smart Fitness Market

Global Smart Fitness Market is estimated to be valued at USD 25.93 Bn in 2024 and is expected to reach USD 120.41 Bn by 2031, growing at a compound annual growth rate (CAGR) of 24.5% from 2024 to 2031.

The global smart fitness market has witnessed robust growth in the past decade with the rising health consciousness among consumers and growing preference for remote monitoring devices and mobile fitness applications. Smart fitness devices integrate the latest sensor technologies, software, and connectivity options to provide personalized real-time health metrics and activity tracking capabilities to users. Various devices such as smartwatches, wrist bands, fitness trackers, and activity monitors cater to different consumer segments and form an integral part of modern digital lifestyle and wellness routines. With advancements in areas such as AI, cloud computing, and narrowband IoT, smart fitness solutions are becoming highly customizable and efficient in delivering customized workout programs and health insights.

Market Dynamics:

The key factors driving the growth of the global smart fitness market include growing health awareness among consumers, rising obesity levels leading to increased focus on physical activities, and innovations reducing the cost of devices. However, data privacy and security concerns related to sensitive health data storage on cloud platforms continue to restrain the market growth. On the other hand, the development of more accurate sensor technologies, integration of advanced features in smartwatches and wearables, and combining fitness solutions with AR/VR provide high growth opportunities for market players. The outbreak of COVID-19 pandemic further supported the demand as consumers wanted to track vitals and exercise at home during lockdowns and social distancing.

Key features of the study:

This report provides in-depth analysis of the global smart fitness market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global smart fitness market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global smart fitness market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Market Segmentation

Product Insights (Revenue, USD, 2019 - 2031)
- Smartwatch
- Smart Band
- Fitness App
- Others
Component Insights (Revenue, USD, 2019 - 2031)
- Smart Accessories
- Strength Training Equipment
- Cardiovascular Equipment
- Cross-training Equipment
Regional Insights (Revenue, USD, 2019 - 2031)
- North America
  - U.S.
  - Canada
- Latin America
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
- Europe
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
- Asia Pacific
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
- Middle East
  - GCC Countries
  - Israel
  - Rest of Middle East
- Africa
  - South Africa
  - North Africa
  - Central Africa
Key Players Insights
- Fitbit Incorporation
- Garmin International
- Pebble Incorporation
- Xiaomi
- Samsung Electronics
- NIKE Incorporation
- Shanda Group
- Sony Corporation
- Under Armour Inc
- Apple Inc
- Polar Electro

Table of Contents

Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
Market Purview
- Report Description
  - Market Definition and Scope
- Executive Summary
  - Smart Fitness Market, By Product
  - Smart Fitness Market, By Component
  - Smart Fitness Market, By Region
Market Dynamics, Regulations, And Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER’s Analysis
- Merger and Acquisition Scenario
- Industry Trends
Smart Fitness Market, By Product, 2024-2031, (USD Bn)
- Introduction
  - Market Share Analysis, 2024 and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Smartwatch
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Smart Band
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Fitness App
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Others
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Smart Fitness Market, By Component, 2024-2031, (USD Bn)
- Introduction
  - Market Share Analysis, 2024 and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Smart Accessories
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Strength Training Equipment
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Cardiovascular Equipment
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Cross-training Equipment
  - Introduction
  - Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Smart Fitness Market, By Region, 2019 - 2031, Value (USD Bn)
- Introduction
  - Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
  - Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
  - Regional Trends
- North America
  - Introduction
  - Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
  - Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  - Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    - U.S.
    - Canada
- Latin America
  - Introduction
  - Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
  - Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  - Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    - Brazil
    - Argentina
    - Mexico
    - Rest of Latin America
- Europe
  - Introduction
  - Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
  - Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  - Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    - Germany
    - U.K.
    - Spain
    - France
    - Italy
    - Russia
    - Rest of Europe
- Asia Pacific
  - Introduction
  - Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
  - Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
  - Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    - China
    - India
    - Japan
    - Australia
    - South Korea
    - ASEAN
    - Rest of Asia Pacific
- Middle East
  - Introduction
  - Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
  - Market Size and Forecast, By Component , 2019 - 2031, Value (USD Bn)
  - Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    - GCC Countries
    - Israel
    - Rest of Middle East
- Africa
  - Introduction
  - Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
  - Market Size and Forecast, By Component , 2019 - 2031, Value (USD Bn)
  - Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    - South Africa
    - North Africa
    - Central Africa
Competitive Landscape
- Fitbit Incorporation
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Garmin International
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Pebble Incorporation
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Xiaomi
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Samsung Electronics
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- NIKE Incorporation
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Shanda Group
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Sony Corporation
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Under Armour Inc
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Apple Inc
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Polar Electro
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
References and Research Methodology
- References
- Research Methodology
- About us

*Browse 32 market data tables and 28 figures on 'Smart Fitness Market' - Global forecast to 2031

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