The hair care products market is estimated to be valued at USD 99.47 Bn in 2024, exhibiting a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031. The global hair care products market has been witnessing steady growth over the past few years. Growing consciousness about physical appearance and grooming among consumers has escalated the demand for various hair care products such as shampoos, conditioners, hair colors, hair sprays, and hair creams. Rising disposal incomes coupled with expanding middle-class population particularly in emerging nations have augmented the spending on personal care and grooming products including hair care items. Furthermore, increasing prevalence of hair fall, dandruff, and other hair-related issues owing to changing lifestyles, pollution, and growing work stress are further propelling the sales of medicated hair care goods. Rapid urbanization, online retail boom, and aggressive marketing by key industry players through innovative product offerings are some other key factors anticipated to drive the hair care products market during the forecast period.
Market Dynamics:
The global hair care products market is primarily driven by rising consumer spending on personal grooming and growing awareness about new hair care trends. However, high costs of premium brands and perceived low quality of chemical-laden mainstream products are expected to restrain the market growth. Advent of natural and herbal hair care product ranges by major players presents tremendous opportunities for market expansion. Significant price fluctuations of raw materials is a key challenge for manufacturers. Market players are continuously engaged in new product development, portfolio expansion, and innovative packaging solutions to target diverse customer segments across regions. Mergers, acquisitions, and partnerships are other notable trends witnessed in this highly competitive marketspace.
Key Features of the Study:
Detailed Segmentation-
Table of Contents
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