Kefir Market
The global kefir market has been witnessing steady growth over the past few years, driven by rising awareness about the various health benefits associated with kefir consumption. Kefir is a fermented milk drink made using kefir grains or kefir cultures and milk. It is a rich source of protein, probiotics, vitamins, and minerals. The consumption of kefir helps support gastrointestinal health, boost immunity, manage blood pressure levels, and may even reduce the risk of various chronic diseases. The rising focus on preventive healthcare and proactive management of lifestyle diseases has been driving greater interest among consumers towards probiotic enriched dairy products like kefir globally. Furthermore, the introduction of various innovative fruit and vegetable flavored variants of kefir by key players is also expected to support the market growth over the coming years.
Market Dynamics:
Increasing health consciousness among consumers, coupled with rising focus on preventive healthcare approaches against chronic diseases, represents the key factor driving the growth of the global kefir market. Kefir is a probiotic-rich fermented dairy beverage that provides several digestive and immune health benefits. Studies demonstrating the role of kefir consumption in aiding weight management, lowering blood pressure, managing diabetes, and reducing the risk of certain cancers have raised awareness about its health advantages. This has been driving its uptake globally. Moreover, growing knowledge about the link between a healthy gut and overall well-being has boosted the sales of probiotic products like kefir. However, the market growth can be restrained to an extent by the presence of alternatives like yogurt and the relatively higher cost of kefir compared to regular milk. Meanwhile, changing lifestyle trends, hectic schedules, and increasing preference towards ‘on-the-go’ snack and drink options have opened possibilities for kefir products packaged in bottles and foodservice categories. This is anticipated to present lucrative opportunities for market players over the coming years.
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Table of Contents
*Browse 32 market data tables and 28 figures on 'Global Kefir Market' - Global forecast to 2031
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