Social business intelligence (BI) is a process of analyzing the large volume of data from various social media sites such as LinkedIn, Twitter, and Facebook and many others. Social business intelligence is used by enterprises to analyze their data which is generated from enterprise applications, cloud based data, social media data and devices data. BI helps business users to access and analyze data to generate insights. These insights are helpful for business users to take strategic decisions. Social BI system is useful in retrieval and analysis of growing volume and variety of data.

Market Dynamics

The growth of advanced analytics in BFSI is expected to propel the global social business intelligence market growth over the forecast period. Business intelligence system helps resources in financial institution such as sales teams or tellers with solutions to avoid any kind of discrepancies or problems. BI helps banking institutions to analyze their customer’s data and generate insights about customer details, to improve the product and services of the banking industry. BI tools are used by many business users to monitor their own investments and returns. Developing investment strategies, improving strategies, customer retention policies, and minimizing risks are some of the factors responsible for the adoption of business intelligence systems by the BFSI vertical. Thus, in turn, increases the demand of market growth during the forecast period.

Increasing adoption of cloud is expected to propel the global social business intelligence market growth over the forecast period. Business intelligence services play a crucial role in cloud based big data analysis. Deployment of cloud services on social media platforms has numerous benefits such as low infrastructure cost and service model remuneration. For instance, organizations such as Microsoft Corporation, IBM Corporation, and Oracle Corporation are adopting public and private cloud platforms to switch their enterprise workloads. In North America, the market for social business intelligence systems that are implemented on a private cloud platform is growing exponentially.

Market Taxonomy

This report segments the global social business intelligence market on the basis of deployment, size of enterprise, vertical and region. On the basis of deployment type, the global social business intelligence market is segmented into on-premise and cloud-based. On the basis of size of enterprise type, the global social business intelligence market is segmented into small enterprise, medium enterprise and large enterprise. On the basis of vertical, the global social business intelligence market is segmented into BFSI, healthcare and life science, consumer goods and retail, travel and tourism, it and telecommunication, media and entertainment, government and others. On the basis of region, the global social business intelligence market is segmented into North America, Europe, Asia Pacific, ROW.

Key features of the study:

• This report provides an in-depth analysis of the global social business intelligence market and provides market size (US$ million) and compound annual growth rate (CAGR %) for the forecast period (2020-2027), considering 2019 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
• It profiles leading players in the global social business intelligence market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key companies covered in the global social business intelligence market are IBM Corporation, TIBCO Software, Inc., SAP SE, Logi Analytics Inc., Tableaue Software, Inc., MicroStrategy, Inc., QlikTechnologies, Inc., Alteryx, Inc., and Microsoft Corporation. The market players are focusing on strategic collaborations to innovate and launch new products to meet the increasing needs and requirements of consumers.
• Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology upgradation, market expansion, and marketing tactics
• The global social business intelligence market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global social business intelligence market.

Detailed Segmentation:

• Global Social Business Intelligence Market, By Deployment Type:
  • On-premise
  • Cloud-based
• Global Social Business Intelligence Market, By Size of Enterprise:
  • Small Enterprise
  • Medium Enterprise
  • Large Enterprise
• Global Social Business Intelligence Market, By Vertical:
  • BFSI
  • Healthcare and Life Science
  • Consumer Goods and Retail
  • Travel and Tourism
  • IT and Telecommunication
  • Media and Entertainment
  • Government
  • Others
• Global Social Business Intelligence Market, By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Company Profiles
  • IBM Corporation *
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments
    • Future Plans
  • TIBCO Software, Inc.
  •  SAP SE
  •  Logi Analytics Inc.
  • Tableaue Software, Inc.
  • MicroStrategy, Inc.
  • QlikTechnologies, Inc.
  •  Alteryx, Inc.
  •  Microsoft Corporation

 *Browse all the market data tables and figures on “Global Social Business Intelligence Market- Forecast to 2027”