Tahini can be defined as a paste or condiment made from toasted ground-hulled sesame. Tahini is a rich source of calcium, Vitamin B, proteins, and fatty acids and therefore its consumption helps in maintaining good health. Tahini is used in numerous cuisines such as Eastern Mediterranean, the Middle East, and the South Caucasus.
Market Dynamics
The growth of the tahini market is driven by the high demand for nut and seed butter among consumers. Young consumers are more health conscious and have their focus on consuming tahini as it provides health benefits such as detoxification, prevention from anemia, promotes skin health, and assists in weight loss. Furthermore, the public is becoming more inclined toward the consumption of ethnic dishes. This is increasing the demand for ethnic food and flavors used in cooking traditional cuisines. To cater to the demand, the food companies engaged in the production and supply of tahini are majorly focusing on developing and offering different tahini varieties such as brown, white, and black, and offer roasted seeds in various quantities.
The tahini is extensively used in several foodstuffs including salad dressings, confectionaries, bakeries, sauces, and dips. Accessibility of an extensive variety of products comprising Kosher, gluten-free, non-GMO, vegan, by way of nothing synthetic preserving, etc. will additionally increase the demand for the product. Furthermore, the increasing consumption of tahini as paste and sauce in the food service sector will be one of the key trends that will gain traction in the tahini market during the next few years.
Key features of the study:
North America, Middle East & Mediterranean Tahini Market Market Segmentation
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