North America eyewear market has been witnessing steady growth due to factors such as rising trend of using prescription glasses and sunglasses for vision correction as well as fashion statements. Growing health awareness among consumers regarding eye care and increasing number of ophthalmic disorders can drive the eyewear market growth in North America. Major market players have been introducing innovative and lightweight products with advanced lens technologies to cater to increasing consumer demand for eyewear These have also been focusing on customization and premiumization of eyewear products to differentiate their offerings.
Market Dynamics:
North America eyewear market growth is driven by factors such as increasing prevalence of ophthalmic disorders and growing aging population needing vision correction. Growing trend of using prescription glasses and sunglasses as a fashion item among all age groups can drive the market growth. However, the pricing pressure faced by vendors and the threat of counterfeit products can hamper the market growth. Some of the notable opportunities for market players include expanding their product portfolios through innovative offerings and technologies. Companies are also exploring organic and inorganic growth opportunities such as acquisitions and mergers to strengthen their position. Moreover, rising demand for digitally-printed eyewear and smart glasses offers opportunity for manufacturers to tap into the fast-evolving consumer preferences in the region.
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*Browse 24 market data tables and 28 figures on “North America Eyewear Market” - North America forecast to 2031
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