Counterfeiting is jeopardizing brand image and adversely impacting revenue of companies by affecting their sales across the global market. As a result, companies primarily operating in the food & beverages, healthcare, beauty and automotive industries are investing in anti-counterfeiting solutions such as security labels to build customer trust and enhance the sales.
Market Dynamics
Security labels enable smart tracking and anti-counterfeiting. This helps supply chain companies to keep track of their consignments, and goods manufacturers are able to avoid counterfeiting of their products and maintain brand trust among the users. Moreover, decentralized ledgers help to speed up delayed authentication across the supply chain and securely accelerate the process.
Demand for security labels among end-use industries is rising rapidly due to the increasing need for authentic protection of packaged products. This is one of the major factors that is expected to fuel growth of the blockchain based solutions for security labels market.
Furthermore, demand for security labels among the food & beverages sector is increasing owing to the rising consumer preference for packaged and branded products. Therefore, increasing awareness about protection of brand image and data security has led security label manufacturers to integrate 3D security labeling technology with blockchain and protect the products throughout the supply chain and prevent counterfeiting.
Label manufacturers are integrating mobile-based product authentication platforms with blockchain to secure the overall supply chain ecosystem from counterfeiters.
Therefore, the rising demand for blockchain-based platforms from end-use industries is expected to drive growth of the security labels market globally.
Key features of the study:
- This report provides in-depth analysis of the global blockchain based solutions for security labels market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2020– 2027), considering 2019 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
- It profiles leading players in the global blockchain based solutions for security labels market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
- Companies covered as part of this study include 3M Company, Avery Dennison Corporation, CCL Industries Inc., Honeywell International Inc., UPM Raflatac, Inc., OpSec Security, Inc., Tesa SE, Brady Corporation, Covectra, Inc., and Mega Fortris Sdn. Bhd.
- Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
- The global blockchain based solutions for security labels market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global blockchain based solutions for security labels market
Detailed Segmentation
- Global Blockchain based Solutions for Security Labels Market, By Identification Method:
- Bar code
- Radio Frequency Identification
- Holographic
- Global Blockchain based Solutions for Security Labels Market, By End-use Industry:
- FMCG
- Automotive
- Retail
- Consumer Electronics
- Healthcare
- Global Blockchain based Solutions for Security Labels Market, By Region:
- North America
- By Identification method:
- Bar code
- Radio Frequency Identification
- Holographic
- By End-use Industry:
- FMCG
- Automotive
- Retail
- Consumer Electronics
- Healthcare
- By Country:
- Europe
- By Identification method:
- Bar code
- Radio Frequency Identification
- Holographic
- By End-use Industry:
- FMCG
- Automotive
- Retail
- Consumer Electronics
- Healthcare
- By Country:
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- By Identification method:
- Bar code
- Radio Frequency Identification
- Holographic
- By End-use Industry:
- FMCG
- Automotive
- Retail
- Consumer Electronics
- Healthcare
- By Country:
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Latin America
- By Identification method:
- Bar code
- Radio Frequency Identification
- Holographic
- By End-use Industry:
- FMCG
- Automotive
- Retail
- Consumer Electronics
- Healthcare
- By Country:
- Brazil
- Mexico
- Rest of Latin America
- Middle East and Africa
- By Identification method:
- Bar code
- Radio Frequency Identification
- Holographic
- By End-use Industry:
- FMCG
- Automotive
- Retail
- Consumer Electronics
- Healthcare
- By Country/Region:
- GCC Countries
- South Africa
- Rest of Middle East and Africa
- Company Profiles
-
- 3M Company
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/ Updates
- Avery Dennison Corporation
- Brady Corporation
- CCL Industries Inc.
- Covectra, Inc.
- Honeywell International Inc.
- Mega Fortris Sdn. Bhd.
- OpSec Security, Inc.
- Tesa SE
- UPM Raflatac, Inc.
“*” marked represents similar segmentation in other categories in the respective section.
