Proven experience as an Email Marketing Specialist, preferably within a B2B environment.
Strong understanding of email marketing best practices, list segmentation, and automation.
Proficiency in email marketing platforms (e.g., HubSpot, Mailchimp) and analytics tools.
Experience with A/B testing and data-driven campaign optimization.
Excellent copywriting skills with the ability to create engaging and relevant content.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Effective collaboration and communication skills, with the ability to work cross-functionally.
Job Responsibilities:
Email Campaign Strategy: Develop and execute targeted email marketing campaigns designed to generate high-quality B2B leads through segmented email lists, supporting overall business objectives.
List Management and Segmentation: Build, maintain, and optimize segmented email lists based on lead behavior, demographics, and interests to improve targeting and engagement.
Campaign Creation and Execution: Plan, schedule, and manage email campaigns, including promotional, drip, and automated workflows tailored to various buyer personas and stages of the sales funnel.
A/B Testing and Optimization: Conduct A/B testing on key email elements such as subject lines, CTAs, content, and delivery times, continually refining strategies to maximize engagement and conversion.
Content Development: Craft compelling, personalized, and relevant email content that resonates with the target audience and addresses their specific needs and pain points.
Automation and Workflow Design: Develop and implement automated workflows (e.g., lead nurturing sequences, follow-up emails) to engage leads consistently and guide them through the sales funnel.
Performance Monitoring and Reporting: Track, analyze, and report on key email marketing metrics, including open rates, click-through rates, conversion rates, and overall ROI, to enhance future campaigns.
Cross-Departmental Collaboration: Work closely with the marketing, sales, content, and product teams to ensure email campaigns are aligned with broader B2B marketing strategies and contribute to business growth.
Alignment with Business Objectives: Ensure that all email marketing initiatives are strategically aligned with the company’s overall business goals and objectives.
Skills & Abilities:
Email Marketing Tools like Mailchip, Constant contact.
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