We're always looking for passionate people

• Proven experience as an Email Marketing Specialist, preferably within a B2B environment.
• Strong understanding of email marketing best practices, list segmentation, and automation.
• Proficiency in email marketing platforms (e.g., HubSpot, Mailchimp) and analytics tools.
• Experience with A/B testing and data-driven campaign optimization.
• Excellent copywriting skills with the ability to create engaging and relevant content.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Effective collaboration and communication skills, with the ability to work cross-functionally.

1. Email Campaign Strategy: Develop and execute targeted email marketing campaigns designed to generate high-quality B2B leads through segmented email lists, supporting overall business objectives.
2. List Management and Segmentation: Build, maintain, and optimize segmented email lists based on lead behavior, demographics, and interests to improve targeting and engagement.
3. Campaign Creation and Execution: Plan, schedule, and manage email campaigns, including promotional, drip, and automated workflows tailored to various buyer personas and stages of the sales funnel.
4. A/B Testing and Optimization: Conduct A/B testing on key email elements such as subject lines, CTAs, content, and delivery times, continually refining strategies to maximize engagement and conversion.
5. Content Development: Craft compelling, personalized, and relevant email content that resonates with the target audience and addresses their specific needs and pain points.
6. Automation and Workflow Design: Develop and implement automated workflows (e.g., lead nurturing sequences, follow-up emails) to engage leads consistently and guide them through the sales funnel.
7. Performance Monitoring and Reporting: Track, analyze, and report on key email marketing metrics, including open rates, click-through rates, conversion rates, and overall ROI, to enhance future campaigns.
8. Cross-Departmental Collaboration: Work closely with the marketing, sales, content, and product teams to ensure email campaigns are aligned with broader B2B marketing strategies and contribute to business growth.
9. Alignment with Business Objectives: Ensure that all email marketing initiatives are strategically aligned with the company’s overall business goals and objectives.

 

• Email Marketing Tools like Mailchip, Constant contact.
• Problem-solving skills.
• Content Creation.
• Segmentation and Targeting.
• Analytics and Reporting.
• Email Marketing.
• Back-linking.
• Compliance Knowledge.
• Analytical Thinking.
• Team Collaboration.

1. Bachelors degree in Marketing, Business, or a related field.
2. Proven experience (2 years) in digital marketing, with a focus on SEO, competitive analysis, and PR campaigns.

Keyword Selection:

• Conduct thorough keyword research to identify high-value terms that align with business objectives and target audience.
• Analyze keyword performance, search volume, trends, and competition.

Competitive Analysis:

• Perform competitor benchmarking to understand market trends and strategies.
• Identify gaps in competitors' digital strategies and recommend tactics to gain a competitive edge.
• Monitor competitor paid campaigns, content strategies, and SEO performance.

Paid PR Campaign Management:

• Plan and execute paid PR campaigns to enhance brand awareness and authority.
• Collaborate with PR agencies and internal teams to create compelling press releases.
• Track and measure the ROI of paid PR campaigns to ensure effectiveness.
• Experience with paid advertising platforms (Google Ads, LinkedIn, Facebook) is a plus.

Niche Title Strategy:

• Develop and implement strategies for targeting niche audiences through specialized content.
• Create and optimize niche titles to improve visibility and engagement across digital platforms.
• Collaborate with content and design teams to align niche strategies with overall marketing goals.

1. Expertise in using tools like Google Analytics, SEMrush, Ahrefs, or similar platforms.
2. Strong analytical and research skills with a detail-oriented mindset.
3. Ability to manage multiple projects and deadlines effectively.
4. Performance Monitoring and Reporting

 

• Bachelors degree in Marketing, Business Communications, and Advertising.
• Or any Digital Marketing Course Preferable.

• Defines, prioritizes, and manages the execution of key SEO tactical initiatives, including keyword analysis, on-site optimizations, content development, and site auditing, link-building, and competitive analyses.
• Provides on-page SEO recommendations about both technical and performance aspects (Meta title, description, URL structure, internal linking, content opportunities, etc.)
• Manage keyword discovery and expansion.
• Look at all SEO elements of the pages and get them changed/corrected by either co-coordinating with the content team or self-evaluation.
• Defines SEO success metrics, creates dashboards for tracking performance, and analyzes and communicates performance to key stakeholders.

• Basic Marketing knowledge.
• Social Media Marketing.
• Problem-solving skills.
• Content Creation.
• Digital Advertising.
• Search engine optimization (SEO).
• Email Marketing.
• Back-linking.
• Google Analytics.
• Adaptability and Good Analytical Skills.

• Any graduation/ Post graduation in mass communication
• with 1 year of experience into Content Writing

• Research, write a content for website and related company corporate sites  
• Work on material for site promotions, email newsletters, and online outreach campaigns  
• Ensure web content is user-friendly and key-worded for SEO benefit  
• Understand nuances of U.S. English  
• Ensure that each document that is written is grammatical, factually correct, and punctuations are used properly. Moreover, it should be well-structured and coherent.  
• Ensure consistency and flow of the document is in line with the domain and client requirement  
• Write and edit content to improve readability while adhering to in-house style guidelines 
•  Achieve production targets assigned and meet multiple, competing deadlines   

• Excellent written and communication skills    
• Strong understanding of the subject matter   
• Ability to write engagingly content for the web   
• Basic understanding of MS Word  
   

• Post-Graduation – (MBA – Digital Marketing) or Relevant Degree in Digital marketing.
• Course in digital marketing,
• Prior internship will be preferable.

• Craft compelling and engaging email content that resonates with the target audience.
• Ensure emails are well-designed, error-free, and adhere to brand guidelines.
• Work with marketing and research teams to identify and segment target audiences.
• Implement targeted email strategies to maximize campaign effectiveness.
• Assist in the development and implementation of email marketing campaigns aligned with market research goals.
• Collaborate with cross-functional teams to gather insights and content for effective email communication.
• Utilize email marketing tools and automation platforms to streamline processes.
• Identify opportunities for optimization and implement A/B testing for continuous improvement.
• Collaborate with the marketing team to integrate email marketing into the overall marketing strategy.
• Communicate effectively with internal stakeholders to align email campaigns with broader business objectives.

• Email Marketing Tools like Mailchip, Constant contact.
• Problem-solving skills.
• Content Creation.
• Segmentation and Targeting.
• Analytics and Reporting.
• Email Marketing.
• Back-linking.
• Compliance Knowledge.
• Analytical Thinking.
• Team Collaboration