The Global Yerba Mate Market is estimated to be valued at USD 1.99 Bn in 2024, exhibiting a compound annual growth rate (CAGR) of 5.1% from 2024 to 2031. The global yerba mate market has been witnessing significant growth over the past few years. Yerba mate is a species of holly native to subtropical Latin America and is consumed as a tea. Rising awareness about the various health benefits of yerba mate such as increased energy levels, weight management, antioxidant properties, reduced risk of cancer and heart diseases, etc. has prompted more people to include it in their daily diet. Additionally, changing consumer preferences towards herbal and organic beverages coupled with increasing disposable incomes in developing countries are also contributing to the rising demand for yerba mate products globally. However, availability of substitutes may hamper the market growth to some extent during the forecast period.

 Market Dynamics:

The key drivers fueling the global yerba mate market include rising health consciousness among consumers and increasing demand for organic and plant-based beverages as alternatives to coffee and tea. Moreover, the growing promotion of the benefits of yerba mate through various health and wellness campaigns on social media and other platforms is creating more awareness. This is encouraging numerous product innovations including yerba mate infused energy drinks and dietary supplements. However, the availability of cheaper substitutes such as green tea and coffee poses a major challenge. Nevertheless, emerging opportunities lie in expanding distribution networks in developing Asian and African markets and introducing new product categories including yerba mate sodas, cocktails, etc.

 Key Features of the Study:

• This report provides in-depth analysis of the global yerba mate market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global yerba mate market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Pure Leaf Naturals, Ecoteas, Yuyo Drinks Ltd, Mate Factor, Kraus, Wisdom Natural Brands, LA Virginia S.A., Guayaki Sustainable Rainforest Products, Inc., Ohio Tea Company, Orleans Coffee, and New Mexico Tea Company.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global yerba mate market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global yerba mate market.

Detailed Segmentation-

• By Form:
  • Liquid Concentrate
  • Powder
  • Others
• By Application:
  • Food and Beverages
  • Dietary Supplements
  • Cosmetics & Personal Care
  • Functional Food
• By Distribution Channel:
  • Hypermarkets/Supermarkets
  • Online Stores
  • Convenience Stores
  • Specialized Drug Stores
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Pure Leaf Naturals
  • Ecoteas
  • Yuyo Drinks Ltd
  • Mate Factor
  • Kraus
  • Wisdom Natural Brands
  • LA Virginia S.A.
  • Guayaki Sustainable Rainforest Products, Inc.
  • Ohio Tea Company
  • Orleans Coffee
  • New Mexico Tea Company