Increasing social acceptance of alcohol consumption, along with rising disposable incomes, has driven more people to consume wine on a regular basis. Moreover, changing lifestyles and exposure to Western culture through globalization have made wine a popular beverage even in developing nations in Asia Pacific and Latin America. The market growth is driven by factors such as rising alcohol socialization, increasing adoption of western culture, and growing disposable income. The COVID-19 pandemic has disrupted the global wine market, with alcohol consumption witnessing a negative demand shock across all regions amid the pandemic.
Market Dynamics:
Rising population of wealthy middle-class consumers with higher spending power on premium beverages can boost demand for wine. Moreover, health benefits associated with moderate wine consumption, such as reduced risk of heart disease, has contributed to the popularity of wine. Increasing health-consciousness and awareness around sugar content can hamper the wine sales. However, growing experimentation among millennial and the launch of new product varieties, including rosé, sparkling, and flavoured wines, provide new opportunities for vendors. Stringent regulations regarding alcohol advertisements and taxation can hamper the market growth.
Key features of the study:
- This report provides in-depth analysis of the global wine market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for the global wine market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global wine market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include E. & J. Gallo Winery, Concha y Toro, The Wine Group, Bacardi Limited, Constellation Brands, Pernod Ricard, Treasury Wine Estates, Caviro, Grupo Penaflor
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- Global wine market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wine market
Detailed Segmentation:
- By Product Type
- Still Wine
- Sparkling Wine
- Fortified Wine
- By Colour Type
- Red Wine
- White Wine
- Rose Wine
- By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Top Companies in the Global Wine Market
- E. & J. Gallo Winery
- Concha y Toro
- The Wine Group
- Bacardi Limited
- Constellation Brands
- Pernod Ricard
- Treasury Wine Estates
- Caviro
- Grupo Penaflor