Vitamin B12, also known as cobalamin, is a water-soluble vitamin involved in metabolism. It is one of eight B vitamins. It is required by animals, which use it as a cofactor in DNA synthesis, in both fatty acid and amino acid metabolism.

Market Dynamics

Increasing prevalence of vitamin B12 deficiency is expected to witness significant growth in forecast period. For instance, according to an article published in Indian Journal of Endocrinology and Metabolism, in March 2019, the prevalence of vitamin B12 deficiency is 47% in the north Indian population. Diabetes patients have higher vitamin B12 levels than the overall population, but there is still a high rate of deficiency. 

Increasing numbers of awareness campaigns by nonprofit organizations are expected to drive growth of the global vitamin B12 drops market over the forecast period. For instance, in February 2022, The United Nations World Food Programme (WFP), launched a new campaign to tackle malnutrition and high anemia (iron deficiency) rates among pregnant and nursing mothers in Gaza and the West Bank by offering nutritional support. The campaign held under the slogan “Your little wins add up to big achievements”, included activities such as cooking sessions, home-garden kits and training for growing vegetables and fruits.

Increasing cases of vitamin B12 deficiency is expected to drive growth of market over the forecast period. For instance, according to centers for Disease Control and Prevention, in August 2021, Infants require vitamin B12 to help with brain development and the production of healthy red blood cells. Infants who do not receive enough vitamin B12 may become deficient. Vitamin B12 deficiency in babies can cause lifelong brain damage if left untreated. Vitamin B12 is usually delivered to the fetus by the placenta during pregnancy and through breast milk after birth. If a mother is deficient in vitamin B12, her infant may also become deficient.

Key features of the study:

• This report provides an in-depth analysis of the global vitamin B12 drops market size (US$ Million), and compound annual growth rate (CAGR%) for the forecast period (2022-2030), considering 2021 as the base year
• It elucidates potential revenue opportunities across different segments and explains an attractive investment proposition matrix for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
• It profiles leading players in the global vitamin B12 drops market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans.
• Key companies covered as a part of this study include include Livewise Naturals , East India Pharmaceutical Works Limited, Go Nutrients, PipingRock, Bluebonnet Nutrition Corporation, Klaire Labs, BioCare Ltd., Ultra6 Nutrition, Pure Encapsulations, Triquetra, Carlyle Nutritionals, VITBOOST
• Insights from this report would allow marketers and the management authorities of the companies to make an informed decision regarding their future product launch, technology up-gradation, market expansion, and marketing tactics.
• The global vitamin B12 drops market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision making through various strategy matrices used in analyzing the global vitamin B12 drops market

Detailed Segmentation:

• Global Vitamin B12 Drops Market By Patient Type:
  • Adult
  • Pediatric
• Global Vitamin B12 Drops Market, By Indication:
  • Oral Nervous system
  • Heart Health
  • Immune Support
  • Others (Anemia)
• Global Vitamin B12 Drops Market, By Distribution Channel:
  • Hospital Pharmacies
  • Retail Pharmacies
  • Online Pharmacies
• Global Vitamin B12 Drops Market, By Region:
  • North America
    • By Country:
      • U.S.
      • Canada
  • Latin America
    • By Country:
      • Brazil
      • Mexico
      • Argentina
      • Rest of Latin America
  • Europe
    • By Country:
      • U.K.
      • Germany
      • Italy
      • Spain
      • France
      • Russia
      • Rest of Europe
  • Asia Pacific
    • By Country
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • ASEAN
      • Rest of Asia Pacific
  • Middle East
    • By Country:
      • GCC
      • Israel
      • Rest of Middle East
  • Africa
    • By Country/Region:
      • South Africa
      • Central Africa
      • North Africa
• Company Profiles
  • Livewise Naturals *
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • East India Pharmaceutical Works Limited
  • Go Nutrients
  • PipingRock
  • Bluebonnet Nutrition Corporation
  • Klaire Labs
  • BioCare Ltd.
  • Ultra6 Nutrition
  • Pure Encapsulations
  • Triquetra
  • Carlyle Nutritionals
  • VITBOOST

 “*” marked represents similar segmentation in other categories in the respective section.