Vitamins and minerals are nutrients recommended to survive and stay healthy for adults. There are 13 essential vitamins — vitamins A, C, D, E, K, and the B vitamins (thiamine, riboflavin, niacin, pantothenic acid, biotin, B6, B12, and folate). Fat-soluble vitamins include A, D, E, and K. The body stores fat-soluble vitamins in the liver and fatty tissues. Folate is a B-vitamin that is naturally present in many foods such as oranges, avocados and among others. A form of folate called folic acid is used in dietary supplements and fortified foods. Multivitamin/mineral supplements contain a combination of vitamins and minerals. Water-soluble vitamins include all the B vitamins and vitamin C.

Market Dynamics

Vitamins are an essential part of the functioning of the human body. Multivitamins offer a vital significance and support in carrying healthy well-being. Vitamins and minerals are considered essential nutrients because they perform hundreds of roles in the body such as heal wounds, boost immune system, etc. This  contributes to drive the demand for vitamin and minerals tablets and thereby driving the growth of market. Vitamin deficiency causes rickets, blindness, etc. Thus, increase in the number of people with vitamin deficiency is expected to drive the growth of market. For instance, according to the National Library of Medicine, the world's largest biomedical library in 2020, rickets affects an estimated 1 in 200,000 children in the U.S. Furthermore, increase in awareness regarding the supplements is expected to drive the growth of market. For instance, according to the National Institutes of Health the nation's medical research agency, multi-vitamin/mineral (MVMs) and multivitamin (MVs) accounted for 14% of all purchases of supplements and 38% of all sales of vitamin and mineral supplements in the U.S. in 2019,

Key features of the study:

• This report provides an in-depth analysis of the global Vitamin and mineral supplement tablets  market, provides market size (US$ Million), and compound annual growth rate (CAGR %) for the forecast period (2022-2030), considering 2021 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new drug launches or approval, regional outlook, and competitive strategies adopted by the leading players
• It profiles leading players in the global vitamin and mineral supplement tablets market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans.
• Key companies covered as a part of this study include Otsuka Pharmaceutical Co., Ltd., NutraScience Labs, Glanbia plc, Herbalife Nutrition, Abbott, Amway, Bayer AG, GlaxoSmithKline plc, NSE, inc. Company, Bactolac Pharmaceutical, Inc., Nature's Way Products, LLC, Noreva Biotech, Pharmavite, Brunel Healthcare, and HTC Health
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launch, technology up-gradation, market expansion, and marketing tactics
• The global vitamin and mineral supplement tablets market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision making through various strategy matrices used in analyzing the global vitamin and mineral supplement tablets market

Detailed Segmentation:

• Global Vitamin and Mineral Supplement Tablets Market, By Type:
  • Vitamins
    • Vitamin A
    • Vitamin C
    • Vitamin D
    • Vitamin E
    • Vitamin K
    • Vitamin B
  • Minerals
    • Calcium
    • Copper
    • Magnesium
    • Potassium
    • Others
• Global Vitamin and Mineral Supplement Tablets Market, By Distribution Channel:
  • • Hospital Pharmacies
    • Retail Pharmacies
    • E-stores
• Global Vitamin and Mineral Supplement Tablets Market, By Region:
  • North America
    • By Country:
      • U.S.
      • Canada
  • Latin America
    • By Country:
      • Brazil
      • Mexico
      • Argentina
      • Rest of Latin America
  • Europe
    • By Country:
      • U.K.
      • Germany
      • Italy
      • Spain
      • France
      • Russia
      • Rest of Europe
  • Asia Pacific
    • By Country:
      • Australia
      • India
      • China
      • Japan
      • ASEAN
      • South Korea
      • Rest of Asia Pacific
  • Middle East
    • By Country:
      • GCC
      • Israel
      • Rest of Middle East
  • Africa
    • By Country/Region:
      • South Africa
      • Central Africa
      • North Africa
• Company Profiles
  • Otsuka Pharmaceutical Co., Ltd.*
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Highlights
    • Strategies
  • NutraScience Labs
  • Glanbia plc
  • Herbalife Nutrition
  • Abbott
  • Amway
  • Bayer AG
  • GlaxoSmithKline plc
  • NSE, inc. Company
  • Bactolac Pharmaceutical, Inc.
  • Nature's Way Products, LLC
  • Noreva Biotech
  • Pharmavite
  • Brunel Healthcare
  • HTC Health

“*” marked represents similar segmentation in other categories in the respective section.