Vitamin A plays an important role in vision, cell growth, and development. It is a fat-soluble nutrient that is naturally present in many foods. Vitamin A is essential for keeping skin and the lining of various organs healthy. Deficiency of vitamin A can lead to impaired vision, susceptibility to infections and increased mortality in children. Hence, vitamin A is crucial for humans, especially children and pregnant women, for overall health and development. The global vitamin A market has been growing over the years due to increasing health awareness as well as rising consumption of supplements and fortified foods.

Market Dynamics:

The drivers contributing to the growth of global vitamin A market include growing lifestyle diseases due to vitamin deficiencies, rising preference for supplements and functional foods, increasing health consciousness among consumers, and rising disposable income in developing nations. However, side effects associated with excessive intake of vitamin A through supplements can restrain the market growth. The growing demand for organic and naturally derived vitamins & ingredients presents numerous opportunities in the market. Manufacturers are increasingly developing innovative delivery forms of vitamins to cater to consumer preference.

Key Features of the Study:

• This report provides in-depth analysis of the global vitamin A market, and provides market size (US$ Mn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global vitamin A market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include DSM, BASF SE, Bluestar Adisseo Co. Ltd., Prinova Group LLC, Zhejiang NHU Co. Ltd., Zhejiang Medicine Co.Ltd., Provimi North America Inc., Kempex Holland BV, Xiamen Kingdomway Group Co, Koninklijke DSM N.V., Archer Daniels Midland Company, Zhejiang NHU Co. Ltd, and Fenchem
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global vitamin A market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global vitamin A market

Detailed Segmentation-

• By Product Type:
• • Retinol
    • Retinol Acetate
    • Retinol Palmitate
  • Beta-Carotene
• By Application:
• • Food and Beverages
    • Dairy Products
    • Bakery and Confectionery
    • Beverages
    • Breakfast Cereals
    • Others
  • Dietary Supplements
  • Pharmaceuticals
  • Animal Feed
• By Region:
• • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
• • DSM
  • BASF SE
  • Bluestar Adisseo Co. Ltd.
  • Prinova Group LLC
  • Zhejiang NHU Co. Ltd.
  • Zhejiang Medicine Co.Ltd.
  • Provimi North America Inc.
  • Kempex Holland BV
  • Xiamen Kingdomway Group Co
  • Koninklijke DSM N.V.
  • Archer Daniels Midland Company
  • Zhejiang NHU Co. Ltd
  • Fenchem