The U.S. men's underwear market is a multi-billion dollar industry that has seen steady growth over the past decade. Underwear is an intimate apparel category that plays an important role in men's daily lives. While briefs and boxer briefs remain the most popular styles, once niche comfort styles such as lounge pants and boxer shorts have seen greater adoption in recent years as consumers seek improved breathability, flexibility and casual lifestyle integration. Many leading brands are introducing more functional fabrics, modernized designs, and inclusive sizing to appeal to the diverse needs of today's consumers. The underwear market is highly sophisticated and competitive, with segmented sub-categories based on material, fit, price and intended usage. Ongoing changes in fashion trends and emphasis on wellness have continued influencing demand in this category.  Moreover, the emergence of new performance fabrics that wick moisture and keep the wearer dry and fresh has attracted more customers. Leading underwear manufacturers are innovating with materials as well as styles to appeal to various age groups. The adoption of online shopping and emphasis on marketing through social media platforms have also boosted the market's growth trajectory. With constant product upgrades and competitive pricing, the U.S. men's underwear market is expected to witness further expansion in the coming years.

Market Dynamics:

Some of the key drivers fueling growth in the U.S. men's underwear market include growing awareness about the maintenance of intimate hygiene, rising preference for breathable fabrics in underwear to address sweat concerns, and increasing disposable incomes among consumers. However, the high costs of premium underwear brands and the availability of low-cost alternatives are expected to restrain market growth. The growing focus on sustainability and eco-friendly products presents lucrative opportunities for manufacturers to develop innovative offerings made from renewable or recycled materials.

Key features of the study:

• This report provides in-depth analysis of the U.S. men's underwear market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the U.S. men's underwear market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Phillips-Van Heusen Corporation; Hanes brands Inc.; Jockey International Inc.; Ralph Lauren Corporation; Levi Strauss & Co.; American Eagle Outfitters Inc.; Naked Brand Group Inc.; Perry Ellis International Inc.; HUGO BOSS; Berkshire Hathaway Inc. (Fruit of the Loom).
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global U.S. men's underwear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global U.S. men's underwear market.

Detailed Segmentation:

• U.S. Men's Underwear Market By Material:
  • Cotton
  • Wool
  • Silk
  • Polyester
  • Rayon
  • Linen
  • Nylon
• U.S. Men's Underwear Market By Category:
  • Regular Brief
  • Boxer Brief
  • Boxer Shorts
  • Trunks
  • Thongs
• U.S. Men's Underwear Market By Sales Channel:
  • Wholesalers/ Distributors
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Online Retailers
  • Others
• U.S. Men's Underwear Market By Price Range:
  • Below US$10
  • US$ 10 to US$ 20
  • US$ 20 to US$ 30
  • US$ 30 & Above
• U.S. Men's Underwear Market By Age Group:
  • 15 to 25
  • 26 to 35
  • 36 to 45
  • 46 to 55
  • 56 to 65
  • 65+
• U.S. Men's Underwear Market By Size:
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • XXXL
• Top Companies in the Global U.S. Men's Underwear Market
  • Phillips-Van Heusen Corporation
  • Hanesbrands Inc.
  • Jockey International Inc.
  • Ralph Lauren Corporation
  • Levi Strauss & Co.
  • American Eagle Outfitters Inc
  • Naked Brand Group Inc.
  • Perry Ellis International Inc.
  • HUGO BOSS
  • Berkshire Hathaway Inc. (Fruit of the Loom)