A variety of coffee is available at local and franchised coffee shopsThe coffee shop market in urban and semi-urban cities has been boosted as the urban population grows, disposable income of the young population rises, and demand for new-generation cafes grows. Coffee shops are increasingly being designed for socializing, formal and informal meetings, and business meetups, marking a significant departure from the traditional coffee shop structure.
Market Dynamics
Coffee chains are expanding their units to meet the consumer demand for coffee. For instance, in May 2021, Vietnam’s coffee brand TNI King Coffee opened its first coffee-chain store in California, U.S. The coffee store will offer Vietnamese iced coffee, Vietnamese black iced coffee, and egg coffee along with other popular options such as caramel macchiato, café latte, Americano, and others.
To offer variety of roasts and flavors at campuses, many colleges and universities are partnering with local coffee brands apart from national brands such as Starbucks and Dunkin' Donuts. For instance, Florida State University entered into a partnership with Lucky Goat Coffee Company, a Florida-based roaster, tasting room, and serving company, to bring the brand at university campus. Moreover, the Portland State University in partnership with Stumptown Coffee Roasters (coffee roaster and retailer based in Portland, Oregon) serves a menu of Stumptown beverages, including drip coffee, espresso-based beverages, and nitro cold brew coffee on tap.
For instance, according to National Coffee Association (NCA), the coffee retail sales in the U.S. increased at a CAGR of 4.6% from 2012 to 2016. The rapid increase of single-cup category transformed coffee retail sales in the U.S. Moreover, a study by the National Coffee Association (NCA) shows that household penetration of single-cup brewing machines in the U.S. had peaked at around 30% in 2016, after growing rapidly from just 9% in 2011.
Key features of the study:
Detailed Segmentation:
“*” marked represents similar segmentation in other categories in the respective.
Detailed Segmentation:
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