UNDER EYE SERUM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Under eye serum is a skincare product that is specifically designed to target the delicate skin under the eyes. This area is particularly prone to issues such as dark circles, puffiness, and fine lines, thus making it a common concern for many individuals. The demand for under eye serums has been increasing significantly in recent years, driven by the growing awareness of the importance of skincare and the desire for a youthful appearance.

Market Dynamics:

The market dynamics of the under eye serum market are driven by several factors. Firstly, the increasing focus on personal grooming and self-care has led to a rise in the demand for skincare products, including under eye serums. Growing awareness about the harmful effects of environmental factors such as pollution and exposure to ultraviolet (UV) radiation has prompted consumers to seek products that can protect and rejuvenate their skin.

On the other hand, there are some restraints that can hinder the growth of the under eye serum market. The high price of premium brands and the availability of cheaper alternatives in the market can act as barriers for some consumers. Moreover, the lack of standardization and regulation in the industry can lead to concerns about the efficacy and safety of under eye serums.

However, the under eye serum market also presents several opportunities for growth. Increasing disposable income, particularly in emerging economies, allows consumers to invest in higher-end skincare products. Rise of e-commerce and online retail platforms has made it easier for consumers to access a wide range of under eye serums and make informed purchasing decisions.

Key Features of the Study:

• This report provides an in-depth analysis of the under eye serum market, including market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2023–2030), with 2022 as the base year
• It provides insights into potential revenue opportunities across different market segments and highlights attractive investment propositions
• The study offers key insights into market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• Key players in the under eye serum market, including Estee Lauder, L'Oreal, Shiseido, P&G, Unilever, LVMH, Chanel, Amorepacific, LG Household and Healthcare, Kanabo, Tatcha, Drunk Elephant, Olay, La Mer, Kiehl's, Clarins, Origins, Caudalie, Dr. Barbara Sturm, and SkinCeuticals, are profiled in the report, focusing on company highlights, product portfolios, key highlights, financial performance, and strategies
• The insights from this report will enable marketers and management authorities to make informed decisions regarding product launches, upgrading product types, expanding market reach, and implementing effective marketing tactics
• The report caters to various stakeholders in the under eye serum market, including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• The use of various strategy matrices in analyzing the under eye serum market will aid stakeholders in decision-making processes

Detailed Segmentation:

• Under Eye Serum Market, By Product Type
  • Creams
  • Gels
  • Serums
  • Others (Oils, Balms)
• Under Eye Serum Market, By Ingredient Type
  • Retinols
  • Vitamin C
  • Hyaluronic Acid
  • Caffeine
  • Ceramides
  • Peptides
  • Others (plant extracts, oils)
• Under Eye Serum Market, By Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others (Departmental Stores, Pharmacy)
• Under Eye Serum Market, By End User
  • Women
  • Men
  • Unisex
• Under Eye Serum Market, By Skin Type
  • Dry Skin
  • Oily Skin
  • Combination Skin
  • Normal Skin
  • Sensitive Skin
• Under Eye Serum Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Top Companies in Under Eye Serum Market
  • Estee Lauder
  • L'Oreal
  • Shiseido
  • P&G
  • Unilever
  • LVMH
  • Chanel
  • Amorepacific
  • LG Household and Healthcare
  • Kanabo
  • Tatcha
  • Drunk Elephant
  • Olay
  • La Mer
  • Kiehl's
  • Clarins
  • Origins
  • Caudalie
  • Barbara Sturm
  • SkinCeuticals