The swimwear market is estimated to be valued at USD 21.10 Bn in 2024, exhibiting a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031. The global swimwear market has been growing significantly over the past few years. Several factors such as rising popularity of water sports and beach activities, increasing spending on premium swimsuits and swim fashion, growing inclination towards fitness and healthy lifestyle, and favorable demographics are expected to drive the demand for swimwear. Manufacturers are introducing innovative fabrics and designs to cater to the varied preferences of consumers. Moreover, the growing swimwear industry on e-commerce platforms is making these products more accessible to customers. However, pricing pressures and stringent environmental regulations regarding textile production pose challenges for market players. Overall, the swimwear market is anticipated to keep growing driven by rising participation in aquatics and customers seeking fashionable products.

Market Dynamics:

The global swimwear market is driven by the increasing number of people involved in water-based activities and sports. Rising health-consciousness and popularity of beach vacations and swimming as recreation are positively impacting the market growth. Various kinds of swimsuits catering to individual styles are marketed through different channels. Innovation in fabric used and designs introduced regularly attract more consumers. However, pricing pressure from private labels and local manufacturers affect the margins of top players. Strict environmental regulations around production processes also restrain market expansion. The growing e-commerce industry enables customers to purchase swimwear online conveniently which creates opportunities for market participants. Companies focusing on sustainable materials and increasing their online presence can gain better traction in the market.

Key Features of the Study:

• This report provides in-depth analysis of the global swimwear market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global swimwear market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include SUMMERSALT, Hunza G, Seafolly , LVMH Moët Hennessy Louis Vuitton, MARYSIA, Adidas AG, Missoni, La Perla, Nike, Asics, LA PERLA, Solid & Striped, Jade Swim, Swimsuits for All, Swimwear Anywhere Inc, Aqua Bay Swim Co., Iconic Apparel House , Boston Proper, LLC, K&B Sportswear, MYMARINI, and Pin-Up Stars
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global swimwear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global swimwear market

Detailed Segmentation-

• By Material:
• • Nylon/Polyester
  • Spandex
  • Cotton
  • Others
• By Product:
• • Swimsuits
  • Swim Trunks
  • Swim Shorts
  • Swim Cover-ups
• By End-User:
• • Women
  • Men
  • Children
• By Distribution Channel:
• • Specialty Stores
  • Departmental Stores
  • Online Stores
  • Others
• By Region:
• • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
• • SUMMERSALT
  • Hunza G
  • Seafolly 
  • LVMH Moët Hennessy Louis Vuitton
  • MARYSIA
  • Adidas AG
  • Missoni
  • La Perla
  • Nike
  • Asics
  • LA PERLA
  • Solid & Striped
  • Jade Swim
  • Swimsuits for All
  • Swimwear Anywhere Inc
  • Aqua Bay Swim Co.
  • Iconic Apparel House 
  • Boston Proper, LLC
  • K&B Sportswear
  • MYMARINI
  • Pin-Up Stars