Global stevia market has been witnessing significant growth in the past few years owing to rising health consciousness among consumers and growing demand for low-calorie natural sweeteners. Stevia is emerging as a healthier alternative to artificial sweeteners as it is obtained from the leaves of the plant, stevia rebaudiana and has zero calories. The increasing prevalence of diabetes and obesity has prompted consumers to move towards natural low-calorie sweeteners like stevia. Moreover, stevia has gained acceptance from regulatory bodies and food manufacturers due to its negligible impact on blood sugar. Stevia finds wide applications in the food and beverage industry for products like yogurt, table-top sweeteners, soft drinks, and fruit juices. The market is anticipated to further strengthen in the near future on account of the rising demand from the confectionery segment and innovative product launches.
Market Dynamics:
The key factors driving the growth of the global stevia market include growing health awareness and changing lifestyles of consumers, rising prevalence of lifestyle diseases such as diabetes and obesity, wide application in the food and beverage industry as a healthier sugar substitute, and product diversification with new product launches. However, factors such as the availability of substitutes and lack of consumer awareness in developing nations are expected to impede the market growth. Meanwhile, the untapped markets in emerging economies present lucrative expansion opportunities for market players. The stevia extract volume has witnessed exponential growth over the years with increasing adoption as a suitable alternative to artificial sweeteners. Innovation and advancements, especially in extraction processes and production techniques have enabled meeting the growing industrial demand.
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