Global stand up paddleboard market is estimated to be valued at USD 1.72 Bn in 2024, growing at a compound annual growth rate (CAGR) of 10.1% from 2024 to 2031.
Global stand up paddleboard market has witnessed significant growth in the past few years. A stand up paddleboard is a type of board sport that involves paddling while standing on a surfboard, using a long paddle to move and balance. It is a fun and low-impact full-body workout that can be enjoyed by people of all skill levels and abilities in lakes, rivers, oceans. The popularity of SUP riding has increased rapidly as it provides fitness, recreation and relaxation. SUP's popularity grew with the fitness and eco-minded communities and now it is a mainstream water activity.
Market Dynamics:
Global stand up paddleboard market growth is driven by various factors such as growing participation in recreational water sports, popularity of eco-friendly outdoor activities, health & fitness trends, improvising lifestyle and increased spending power. However, significant initial investment and maintenance cost of SUP equipment could hamper the market growth. The market players have opportunities to launch affordable, eco-friendly and technologically advanced products. These players can also organize introductory sessions and tours to attract new customers. North America dominates the market currently due to rising adoption in U.S. and Canada. Asia Pacific is expected to witness highest growth during the forecast period with growth in countries like China, Australia and India.
Key features of the study:
- This report provides in-depth analysis of the global stand up paddleboard market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2024–2031), considering 2023 as the base year.
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
- It profiles key players in the global stand up paddleboard market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
- Key companies covered as a part of this study include C4 Waterman, Boardworks Surf and Sup., Cascadia Board Co., Goodhill Co. Ltd., Hobie Cat Co., Imagine Nation Sports LLC, LAIRDSTANDUP, Mistral Red Dot Division B.V., Naish International, Neil Pryde Ltd., RAVE Sports, Red Paddle Co. Ltd., Starboard, SUP ATX LLC, SurfTech LLC, Tahe Outdoors France SASU, Tower, Wenonah Canoe, NRS Inc.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
- Global stand up paddleboard market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global stand up paddleboard market.
Detailed Segmentation
- By Type
- Solid SUP Board
- Inflatable SUP Boards
- By Size
- Less than 9 Feet
- 9 to 12 Feet
- Greater than 12 Feet
- By Application
- Surfing
- Recreational/Touring
- Racing
- Fitness
- Others
- By Sales Channel
- By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa
- Key Players
- C4 Waterman
- Boardworks Surf and Sup.
- Cascadia Board Co.
- Goodhill Co. Ltd.
- Hobie Cat Co.
- Imagine Nation Sports LLC
- LAIRDSTANDUP
- Mistral Red Dot Division B.V.
- Naish International
- Neil Pryde Ltd.
- RAVE Sports
- Red Paddle Co. Ltd.
- Starboard
- SUP ATX LLC
- SurfTech LLC
- Tahe Outdoors France SASU
- Tower
- Wenonah Canoe
- NRS Inc.