The sports nutrition market is estimated to be valued at USD 51.65 Bn in 2024, growing at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031. The sports nutrition market has seen tremendous growth over the past few decades driven by the rising health and fitness consciousness among consumers globally. More people are actively participating in various sports and fitness activities such as cycling, running, aerobics, cross-fit, hiking, etc. and are consuming nutritional supplements to complement their exercise regimens and enhance performance. Sports nutrition products have moved beyond the usage of bodybuilders and professional athletes to the mainstream population. The easy availability of these products through retail stores, online platforms, and recommendation by fitness experts have further propelled the mass adoption of sports nutrition.

 Market Dynamics:

The global sports nutrition market is driven by the growing youth population, increasing disposable income, rising health awareness, and changing lifestyles. Moreover, intensive marketing and promotion by supplement brands along with the availability of a wide range of customized products targeted at varying customer segments are expanding the customer base. However, high costs of specialized products, lack of standardization, and quality certifications in some developing markets act as restraints. The market also sees immense opportunities with continued innovation in product offerings, development of organic and plant-based variants, and customization as per gender and regional preferences.

 Key Features of the Study:

• This report provides an in-depth analysis of the global sports nutrition market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global sports nutrition market based on the following parameters company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Maxinutrition, Glanbia, PepsiCo, GNC Holdings, Clif Bar & Company, The Coca-Cola Company, Universal Nutrition, Atlantic Multipower UK Limited, GlaxoSmithKline PLC, Olimp Laboratories, Ultimate Nutrition Inc, PowerBar Europe GmbH, Iovate Health Sciences, Quest Nutrition, PepsiCo, Cliff Bar, The Coca-Cola Company, MusclePharm, The Bountiful Company, and Post Holdings.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global sports nutrition market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Market Segmentation

• Product Type:
  • Sports Food
  • Sports Drinks
  • Sports Supplements
• Distribution Channel:
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Other Distribution Channels
• Regional:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Maxinutrition
  • Glanbia
  • PepsiCo
  • GNC Holdings
  • Clif Bar & Company
  • The Coca-Cola Company
  • Universal Nutrition
  • Atlantic Multipower UK Limited
  • GlaxoSmithKline PLC
  • Olimp Laboratories
  • Ultimate Nutrition Inc
  • PowerBar Europe GmbH
  • Iovate Health Sciences
  • Quest Nutrition
  • PepsiCo
  • Cliff Bar
  • The Coca-Cola Company
  • MusclePharm
  • The Bountiful Company
  • Post Holdings