POSTURE CORRECTOR MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Global posture corrector market is estimated to be valued at USD 1.24 Bn in 2024, and is expected to exhibit a CAGR of 8.2% during the forecast period (2024-2031). Posture correctors are medical devices that improve and maintain good posture alignment. Increasing prevalence of back, neck and shoulder pain due to prolonged sitting and poor lifestyle habits among individuals boosts demand for posture correctors. Posture correctors are comfortable and lightweight devices available in different designs such as straps and braces to suit different postural issues. These work by providing tactile feedback and support to the body, gently reminding and guiding individuals to sit, stand and walk with straight spines and squared shoulders. Due to rising health awareness and promotion of active lifestyles, posture correctors are finding wide adoption to alleviate pain and promote rehabilitation.

Market Dynamics:

Global posture corrector market growth is driven by factors such as increasing incidence of musculoskeletal disorders due to sedentary lifestyles and work habits involving long hours of sitting. Poor posture alignment over long periods places excessive strain on the back, neck and shoulders, leading to issues like spinal strain, herniated discs and frozen shoulders. Posture correctors alleviate such conditions and promote recovery, thus, boosting their demand. Furthermore, growing health and fitness consciousness boosts adoption of active lifestyle habits that necessitate correct posture for various activities. Moreover, alternative therapies like yoga and physiotherapy limit complete reliance on such devices. Innovations to diversify product types, designs those appeal to different demographics and ages, as well as in development of posture correctors integrated with digital technologies to track and monitor posture improvement over time can offer opportunities for the market growth.

Key Features of the Study:

• This report provides an in-depth analysis of the global posture corrector market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global posture corrector market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this includes Acorn International, Upright, Aspen Medical Products, LLC, Vissco Next, BackJoy, Swedish Posture, Ottobock , BoldFit, Hempvana, KT Tape, VIBO Care, Thermo Fisher Scientific Inc., Abbott, FUYERLI, Marakym, IntelliSkin, Mueller Sports Medicine, Inc., Dr. Ortho.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• Global posture corrector market caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global posture corrector market.

Detailed Segmentation-

• By Product Type:
  • Sitting Support Devices
  • Kinesiology Tape
  • Posture Braces
  • Lumbar Support Belts
  • Others
• By Age Group:
  • Adults
  • Geriatric
  • Others (Kids, etc.)
• By Sales Channel:
  • Pharmacies & Retail Stores
  • E-Commerce
  • Others (Specialty Stores, etc.)
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa

Company Profiles:

• Acorn International
• Upright, Aspen Medical Products, LLC
• Vissco Next
• BackJoy
• Swedish Posture
• Ottobock 
• BoldFit
• Hempvana
• KT Tape
• VIBO Care
• Thermo Fisher Scientific Inc.
• Abbott 
• FUYERLI
• Marakym 
• IntelliSkin
• Mueller Sports Medicine, Inc.
• Ortho