Phenoxyethanol is a clear liquid that is used in the formulation of cosmetic products such as sunscreen and skin creams. In addition to this, phenoxyethanol preservatives are used in various applications such as drugs, cosmetics, and pharmaceutical products for enhancing the shelf life of cosmetics and personal care products.

Market Dynamics

The global phenoxyethanol preservatives market has experienced substantial growth recently due to the increasing demand for personal care and cosmetics products. The pharmaceutical industry’s growing need for active pharmaceutical ingredients (API) is expected to drive the demand for phenoxyethanol preservatives in the coming years. Leading companies in the global next-generation packaging market are investing more in innovative product launches, research and development, and marketing activities to take advantage of emerging trends in industries such as healthcare, personal care, cosmetics, and others. This trend is anticipated to propel the market forward during the forecast period.

One significant factor that will contribute to the growth of the global phenoxyethanol preservatives market is the continuous rise in the demand for cosmetics, as well as the necessity to protect cosmetics from bacterial growth and extend their shelf life in various products like lip and eye makeup, water-based skin lotions, perfumes and deodorants, and nail polish removers. Additionally, the increasing utilization of phenoxyethanol across different industries such as pharmaceuticals, paints and coatings, soaps, healthcare, and others is expected to drive market expansion. However, during the forecast period, the introduction of natural alternatives through product innovation is predicted to create new opportunities for market players competing in the global phenoxyethanol market.

Government regulations concerning the use of phenoxyethanol are anticipated to hinder the growth of the worldwide market. Furthermore, phenoxyethanol poses potential allergy risks, and excessive exposure to it can cause vomiting and diarrhea, leading to reduced adoption of related daily care and other cosmetic products, thereby posing a challenge to market growth.

 Key features of the study:

• This report provides in-depth analysis of the global phenoxyethanol preservatives market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global phenoxyethanol preservatives market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key companies covered as a part of this study include BASF SE, BOC Sciences, The Dow Chemical Company, Finetech Industry Limited, Haihang Industry Co., Ltd., Health Chemicals Co., Ltd., Jinan Haohua Industry Co., Ltd., Kraft Chemical Company, Inc., Procter & Gamble Co. (P&G), Penta Manufacturing Company, LLC, Spectrum Chemical Mfg. Corp., and StruChem Co., Ltd.
• Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, technology up gradation, market expansion, and marketing tactics
• The global phenoxyethanol preservatives market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the  phenoxyethanol preservatives market

Detailed Segmentation:

• Global Phenoxyethanol Preservatives Market, By Product Type:
• Phenoxyethanol P5
• Phenoxyethanol P25
• Global Phenoxyethanol Preservatives Market, By Application:
  • Home and personal care
    • Cosmetics
    • Perfumes
    • Detergents
    • Ointments
  • Pharmaceuticals
  • Dyes and inks
  • Others
• Global Phenoxyethanol Preservatives Market, By Region:
  • North America
    • U.S.
    • Canada
  • Europe
    • France
    • Germany
    • U.K.
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • Australia
    • India
    • Rest of the Asia-pacific
    • Rest of the World
• Company Profiles
  • BASF SE
  • BOC Sciences
  • The Dow Chemical Company
  • Finetech Industry Limited
  • Haihang Industry Co., Ltd.
  • Health Chemicals Co., Ltd.
  • Jinan Haohua Industry Co., Ltd.
  • Kraft Chemical Company, Inc.
  • Procter & Gamble Co. (P&G)
  • Penta Manufacturing Company, LLC
  • Spectrum Chemical Mfg. Corp.
  • StruChem Co., Ltd.