PACKAGED PRETZELS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

The packaged pretzels market is estimated to be valued at USD 2.55 Bn in 2024, exhibiting a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031. Packaged pretzels have gained popularity as a snack food over the years. Being low in calories and high in fiber, they make for a healthy snacking option. With rising health consciousness and changing lifestyles, the demand for convenient and on-the-go snack foods like pretzels has been increasing steadily. Popular pretzel varieties include hard pretzels, soft pretzels, sticks, rods, and twists. Key players in the market offering different flavors and packaging formats are focused on innovation to appeal to a wide consumer base.

 Market Dynamics:

The global packaged pretzels market is driven by factors such as changing lifestyles, increasing demand for convenience foods, and rising health consciousness. Busy schedules leave little time for home-cooked meals, fueling the snacks market. Moreover, pretzels are considered a healthier snack compared to chips and fried foods as they are low in calories and high in fiber. This is attracting health-conscious consumers. However, the availability of myriad snack alternatives and high raw material costs pose challenges to the market growth. Opportunities lie in innovation with new flavors, organic products, different textures, and customizable options to cater to evolving tastes. Functional ingredients and packaging featuring resealability, portability, and longer shelf-life can also boost sales.

Key Features of the Study:

• This report provides an in-depth analysis of the global packaged pretzels market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global packaged pretzels market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Auntie Anne's Franchisor SPV LLC, Campbell Soup Company, Conagra, Inc., Frito-Lay, Inc., General Mills Inc. , Herr's, Intersnack Switzerland Ltd., J&J Snack Foods Corp., Kellogg's Company, Mars, Mom's Originals, Inc., Mr. Pretzels, Old Dutch Foods, Inc., PepsiCo , Pretzelmaker, Pretzels, Inc., The J.M. Smucker Company, The Kraft Heinz Company, Tyson Foods, Inc., and Utz Brands, Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global packaged pretzels market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global packaged pretzels market.

Detailed Segmentation-

• By Product Type:
  • Traditional Salted Pretzels
  • Flavored Pretzels
  • Gluten-Free Pretzels
  • Organic/Natural Pretzels
• By Packaging:
  • Bags/Pouches
  • Cans/Jars
  • Boxes
• By Distribution Channel:
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Auntie Anne's Franchisor SPV LLC
  • Campbell Soup Company
  • Conagra, Inc.
  • Frito-Lay, Inc.
  • General Mills Inc. 
  • Herr's
  • Intersnack Switzerland Ltd.
  • J&J Snack Foods Corp.
  • Kellogg's Company
  • Mars
  • Mom's Originals, Inc.
  • Mr. Pretzels
  • Old Dutch Foods, Inc.
  • PepsiCo 
  • Pretzelmaker
  • Pretzels, Inc.
  • The J.M. Smucker Company
  • The Kraft Heinz Company
  • Tyson Foods, Inc.
  • Utz Brands, Inc.