The commonly cultivated variety of ornamental sunflower includes a number of varieties that are used for various purposes. Ornamental sunflowers are widely cultivated for the use as a cut flower, potted plant or in the garden therefore, the breeding of ornamental sunflower depends on its use. A common characteristic of the ornamental sunflower is the breeding for the desirable plant architecture and morphology, flower performances, duration of flowering and other characteristics. The use of hybrid sunflower has more advantages compared to the use of varieties because of the exploitation of heterosis, enabling higher crop uniformity, better vigor, wider range of floral colors, simple breeding methods for gene introduction for disease resistance, easier harvesting and providing uniform seed moisture and storage durability.

Having flowers around the home and office greatly improves people’s mood and reduces the likelihood of stress-related depression. Flowers and ornamental plants increase the level of positive energy and help people feel secure and relaxed. Overall, adding flowers reduces anxieties, and makes feel more relaxed, secure, and happy. Flowers decrease depression, refreshes recent memory, encourages companionship, and inspires social networking. According to a data published by the Society of American Florists, the association that connects and cultivates a thriving floral community in 2018, America’s aging population, 40 million and rising – faces the challenge of growing older, including depression, memory loss, and social withdrawal. Also, 81% of seniors who participated in the study conducted by the Society of American Florists Organization in 2018, reported a reduction in depression owing to flowers.

Floriculture includes the production of bedding and garden plants, foliage plants, potted flowering plants, cut flowers, cut cultivated greens, and floriculture materials. According to a data published by the Agricultural Marketing Resource Center (AgMRC), a national virtual resource center for value-added agricultural groups, 46% of U.S. consumer’s purchase outdoor bedding and garden plants, 34% of consumers buy fresh flowers, and 20% buy flowering/green houseplants.

Increasing spending in healthcare sectors is significantly surging floriculture coupled with ornamental plantation such as ornamental sunflowers and others as hospitals are planting flowers. This factor is augmenting the global ornamental sunflower market growth. For instance, according to a data published by Biocom California, an influential statewide life science organization in 2021, between 2020 and 2024, global health spending is expected to rise at a 3.9% compound annual growth rate (CAGR), considerably faster than the 2.8% recorded in 2015–2019.

Key features of the study:

• This report provides in-depth analysis of ornamental sunflower market, and provides market size (US$ Million and KT) and compound annual growth rate (CAGR %) for the forecast period (2021-2028), considering 2020 as the base year
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global ornamental sunflower market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up gradation, market expansion, and marketing tactics
• The global ornamental sunflower market report caters to various stakeholders in this industry including investors, suppliers, extruded aluminum profiles manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Ornamental Sunflower market

Detailed Segmentation:

• Global Ornamental Sunflower Market, By Product Type:
  • Branching Sunflower
  • Dwarf and Semi-Dwarf
  • Pollen-less Sunflower
  • Others
• Global Ornamental Sunflower Market, By End User:
  • Residential
  • Commercial
• Global Ornamental Sunflower Market, By Application:
  • Cut Flower
  • Potted Flower
• Global Ornamental Sunflower Market, By Region:
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa