ORGANIC DEODORANT MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)
The global organic deodorant market is estimated to be valued at USD 133.4 Mn in 2024 and is expected to reach USD 297.6 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 12.1% from 2024 to 2031. The global organic deodorant market is witnessing steady growth in the recent years owing to rising awareness about the harmful effects of aluminum and paraben-based deodorants. Growing consumer propensity towards natural and organic personal care products combined with increasing availability of organic alternatives is primarily fueling the demand for organic deodorants. Organic deodorants contain naturally derived ingredients like essential oils, chamomile extracts, baking soda, and coconut oil that effectively control odor without causing any side-effects. Moreover, they are cruelty-free and contain no harsh chemicals, making them a safer option. With rising health-consciousness, consumers are willing to pay premium prices for organic deodorants thereby driving significant growth opportunities in the market.
Market Dynamics:
Rising awareness about potential health hazards of aluminum and paraben-based deodorants is the key factor propelling the growth of the global organic deodorant market. Growing incidents of skin irritation and allergy due to chemical-laden deodorants have encouraged consumers to shift to organic alternatives. Additionally, increasing inclination towards green and sustainable products along with busy lifestyle of consumers that demands effective yet natural solutions is fueling the sales of organic deodorants. However, high costs of organic deodorants compared to conventional brands remains a major challenge. Also, lack of standard regulations for the production of organic personal care products creates ambiguity amongst consumers. Nevertheless, launch of innovative fragrances, focus on R&D of effective formulations, and rising efforts by product developers as well as marketers to expand the reach of organic deodorants are expected to create significant opportunities for market participants over the forecast period.
Key Features of the Study:
- This report provides in-depth analysis of the global organic deodorant market, and provides market size (USD Mn) and compound annual growth rate (CAGR %) for the forecast period (2024–2031), considering 2023 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global organic deodorant market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Unilever, Elsa's Organic Skinfoods, Alverde, Speick Naturkosmetik, Weleda, Laverana Digital GmbH & Co. KG, EO Products, Buyindusvalley, Lavanila, Sebamed, Kopari Beauty, Aesop, and Weleda AG
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global organic deodorant market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global organic deodorant market
Market Segmentation
Market Segmentation
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