The cosmetics industry rises to new heights with each passing year. People are becoming more aware regarding the various types of product available in the market for grooming personality with essential vitamins and minerals. Hair styling product are an example of this type of product. New innovations in the product array of shampoos, conditioners, sprays, and other hair products are driving the industry. Hair styling product demand in the North America region is also being boosted by a rise in male grooming, growing elderly population, and greater fashion consciousness among customers.

Market Dynamics

Changing standards of living and rising awareness regarding personal grooming products is leading to expansion of consumer base for hair styling products. The customers are also becoming more style & beauty conscious, which is contributing towards increasing demand for hair styling products. The various hair styling products available in the market include hair gel, hair spray, hair mousse, and hair creams, which help to improve physical appearance of the individual. Increasing use of hair styling products among individuals as per the current fashion trends is expected to support the market penetration across the North America region.

However, the availability of less expensive alternatives is projected to hamper the expansion of the hair styling products industry. Concerns about these products' detrimental effects on hair are expected to provide a threat to the North America hair styling product formulations market during the forecast period.

Key features of the study:

• This report provides in-depth analysis of the North America hair styling product formulations market size (US$ Million & Mn Units), and compound annual growth rate (CAGR %) for the forecast period (2021 – 2028), considering 2020 as the base year
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights into market drivers, restraints, opportunities, new product launches or approval, country outlook, and competitive strategies adopted by the leading players
• It profiles leading players in the North America hair styling product formulations market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies, and future plans
• Key companies covered as a part of this study include L’Oréal, Tresemmé, John Paul Mitchell Systems, Brylcreem, Unilever, Kao Corporation, Henkel AG & Co., KGaA, Shiseido Company, and Procter & Gamble Company
• Insights from this report would allow marketers and the management authorities of companies to make informed decision regarding their future product launches, Product Type up-gradation, market expansion, and marketing tactics
• The North America hair styling product formulations market report caters to various stakeholders in this industry including investors, suppliers, hair styling product formulations manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analysing the North America hair styling product formulations market

Detailed Segmentation:

• North America Hair Styling Product Formulations Market, By Product Type:
  • Hair Gel
  • Hair Wax
  • Hair Spray
    • Texture Spray
    • Smoothening Spray
    • Hair Thickening Spray
    • Others
  • Hair Serum
  • Curling Cream
  • Hair Cream
  • Hair Mousse
  • Others
• North America Hair Styling Product Formulations Market, By Gender:
  • Female
  • Male
• North America Hair Styling Product Formulations Market, By Packaging Type:
  • Dispenser Pumps
  • Spray
  • Tubes
  • Containers
  • Others
• North America Hair Styling Product Formulations Market, By Distribution Channel:
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail
  • Others
• North America Hair Styling Product Formulations Market, By End User:
  • Individual
  • Salon
  • Events
• North America Hair Styling Product Formulations Market, By Region:
  • North America
    • By Country:
      • U.S.
      • Canada
• Company Profiles
  • L’Oréal *
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments
    • Future Plans
  • Tresemmé
  • John Paul Mitchell Systems
  • Brylcreem
  • Unilever
  • Kao Corporation
  • Henkel AG & Co., KGaA
  • Shiseido Company
  • Procter & Gamble Company

“*” marked represents similar segmentation in other categories in the respective.