Global natural food colors market is estimated to be valued at USD 1.56 Bn in 2024, exhibiting a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031. Global natural food colors market has been witnessing steady growth over the past few years. Food colors are additives that are used to enhance the appearance of food products. Growing demand for clean label and organic products free from chemical ingredients has propelled the demand for natural food colors. Consumers are increasingly preferring food products that contain natural ingredients over synthetic or artificial variants. This shift in preference is fueling the adoption of natural food colors extracted from various natural sources such as vegetables, fruit and other plant and mineral sources. Manufacturers are also shifting from artificial to natural colors due to stringent regulatory framework around the use of synthetic colors in several countries and regions. The market is expected to continue gaining traction owing to rising health-consciousness among consumers and increasing application of natural food colors in various food and beverage products.

 Market Dynamics:

Global natural food colors market growth is driven by growing demand for clean label products, stringent regulations around synthetic colors, and rising consumer preference for organic and natural products. However, high production cost of natural colors compared to artificial variants and unstable supply of raw materials are some of the factors hindering the market growth. The market players have opportunities to tap growing demand from emerging economies of Asia Pacific and Latin America. Companies are investing in development of new natural color extracts obtained from alternative natural sources to expand their product portfolio. Adoption of natural food colors is expected to pick up pace with increasing application in products like packaged foods, bakery & confectionery items and beverages.

 Key Features of the Study:

• This report provides in-depth analysis of the global natural food colors market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global natural food colors market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Givaudan, BASF SE, NATUREX, Australian Food Ingredient Suppliers, Sensient Technologies Corporation, ADM, Spring TopCo DK ApS (Oterra), Allied Biotech Corporation, ROHA Group, Kalsec Inc., Döhler GmbH, San-Ei Gen F.F.I., Inc., AROMATAGROUP SRL, Ingredion, Vivify, Roquette Frères, INCOLTEC, IFC Solutions, Aarkay foods, Vinayak Ingredients (INDIA) Pvt. Ltd.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• Global natural food colors market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global natural food colors market.

Detailed Segmentation-

• By Ingredient:
  • Carotenoid
    • Beta-carotene
    • Annatto
    • Lutein
    • Lycopene
  • Curcumin
  • Anthocyanin
  • Paprika
  • Spirulina
  • Chlorophyll
  • Others
• By Application:
  • Bakery & Confectionery
  • Beverages
  • Dairy & Frozen Products
  • Meat Products
  • Oils & Fats
  • Fruits & Vegetables
  • Meat Alternatives/ Plant-based Meat
  • Pet Food
  • Others
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Company Profiles:

• Givaudan
• BASF SE
• NATUREX
• Australian Food Ingredient Suppliers
• Sensient Technologies Corporation
• ADM
• Spring TopCo DK ApS (Oterra)
• Allied Biotech Corporation
• ROHA Group
• Kalsec Inc.
• Döhler GmbH
• San-Ei Gen F.F.I., Inc.
• AROMATAGROUP SRL
• Ingredion
• Vivify
• Roquette Frères
• INCOLTEC
• IFC Solutions
• Aarkay foods 
• Vinayak Ingredients (INDIA) Pvt. Ltd.