The global nail polish market has been witnessing steady growth over the past few years. Nail polish, also known as nail enamel or nail varnish, is a lacquer that can be applied on human fingernails or toenails to decorate and protect them. Growing consumer interest in personal grooming and fashion trends, along with the influence of social media for beauty products promotion, has been positively impacting the market growth. Furthermore, rising disposable incomes of consumers in developing nations have increased their spending on premium beauty products. Manufacturers are launching innovative nail polish ranges with long-lasting qualities, chip-resistant formulas, trendy shades, and organic ingredients to cater to evolving consumer preferences. However, strict environmental regulations over certain chemicals used in nail polish formulations remain a major challenge for market players.

Market Dynamics:

The key drivers fueling the global nail polish market include the rising focus of consumers on fashion and personal aesthetics, growing young working population with higher spending power, and effective marketing campaigns showcasing new collection launches by leading brands on digital media platforms. However, stringent regulations over toxic ingredients, such as formaldehyde, toluene, and dibutyl phthalate used in some nail polish ranges, are restricting the market growth. On the other hand, increasing demand for organic, vegan, and cruelty-free nail polishes from health-conscious consumers presents a major opportunity for manufacturers. Innovation in product formulations to deliver long-lasting shine, smudge-proof, and quick-dry qualities without harsh chemicals will help capture more market share.

Key Features of the Study:

• This report provides in-depth analysis of the global nail polish market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global nail polish market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Estee Lauder Companies, Inc., Shiseido Co., Ltd., Unilever, Coty, Inc., L'Oreal Groupe, Revlon Consumer Products LLC, SMC Cosmetics UK Ltd, IL Cosmetics, Unigrand group ltd, Pink gellac, Nails By Annabel Ltd, Silverson, Nailchemy Limited, CNC International, Esschem Europe Ltd, Kote Labs, NEONAIL, CHEMENCE, FIABILA, and Kirker Europe Ltd.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global nail polish market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Detailed Segmentation-

• By Product Type:
• • Nail Lacquer
  • Gel Polish
  • Shellac
  • Others
• By Distribution Channel
• • Supermarkets & Hypermarkets
  • Pharmacies & Drugstores
  • Specialty Beauty Stores
  • Salons & Spas
  • E-commerce/Online
• By Region:
• • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
• • Estee Lauder Companies, Inc.
  • Shiseido Co., Ltd.
  • Unilever
  • Coty, Inc.
  • L'Oreal Groupe
  • Revlon Consumer Products LLC
  • SMC Cosmetics UK Ltd
  • IL Cosmetics
  • Unigrand group ltd
  • Pink gellac
  • Nails By Annabel Ltd
  • Silverson
  • Nailchemy Limited
  • CNC International
  • Esschem Europe Ltd
  • Kote Labs
  • NEONAIL
  • CHEMENCE
  • FIABILA
  • Kirker Europe Ltd.