A mobile application is a software application developed specifically for use with a mobile device such as a smartphone or tablet. These mobile applications enable mobile devices to perform a number of tasks and functions on a small mobile device. There are various types of mobile applications available for mobile devices such as social media, payment applications and gaming apps. Some of the them are available free of cost on the play store, while some need to be purchased by the user.

Market Dynamics:

The adoption of mobile applications is increasing due to the rising number of mobile phone users and the increasing customer base of the e-commerce industry. For instance, according to United Nations Industrial Development Organization, the e-commerce sector in India reached US$ 100 billion by 2020 and is predicted to reach US$ 300 billion by 2030, thus changing the way Ministry of Micro, Small & Medium Enterprises operate in India.

In addition, the increasing applications of augmented reality and virtual reality are projected to boost the adoption of mobile applications over the forecast period. Smartphones are enabled with various sensors, such as gyroscope and motion sensor, which is further expanding the capability of Augmented reality (AR) and Virtual reality (VR) games including Pokemon Go, owing to which mobile game applications are increasingly getting downloaded.

Key features of the study:

• This report provides an in-depth analysis of the mobile application market size (US$ Billion), and Compound Annual Growth Rate (CAGR %) for the forecast period (2023- 2030), considering 2022 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by leading players
• It profiles leading players in the Global Mobile Application Market systems based on the following parameters - company overview, financial performance, product portfolio, geographical presence, Dust control market capital, key developments, strategies, and future plans
• The companies covered as part of this study include SAP SE, Google Inc., Opera Software, Microsoft Corporation, Apple Inc., CA Technologies, Samsung Electronics Co., Ltd., Cognizant, China Mobile Limited, and Hewlett Packard Enterprise Development LP
• Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, product upgrades, market expansion, and marketing tactics
• The mobile application market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the mobile application market

Detailed Segmentation:

• Global Mobile Application Market, By Store Type
  • Apple App Store
  • Google Play
  • Others
• Global Mobile Application Market, By End-Use
  • Games
  • Social Networking
  • Healthcare
  • Books
  • Music
  • Productivity
  • Education
  • Entertainment
  • News
  • Photos and Videos
  • Navigation
  • Travel
  • Business
  • Others
• Global Mobile Application Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • SAP SE
  • Google Inc.
  • Opera Software
  • Microsoft Corporation
  • Apple Inc.
  • CA Technologies
  • Samsung Electronics Co., Ltd.
  • Cognizant
  • China Mobile Limited
  • Hewlett Packard Enterprise Development LP