Global men's underwear market has been witnessing steady growth in the past few years that is after 2020, owing to changing consumer preferences and rising expenditure on intimate apparel. Factors such as growing fashion consciousness among males, increasing focus on fitness and well-being, and the rising influence of celebrity endorsements and social media trends have encouraged men to experiment with their choice of underwear. Moreover, many underwear brands are adopting novel designs, fabrics, and styles to attract newer customer segments. Various types of men's underwear including briefs, trunks, boxer shorts, and long underwear are available across modern retail formats as well as online platforms. Extended product lines, aggressive marketing campaigns, and easy availability through online retail platforms have further strengthened sales channels. The men's underwear market is expected to grow further in the near future due to robust marketing campaigns that are aimed at normalizing the purchase of premium intimate wear for everyday use.

Market Dynamics:

Global men's underwear market growth is driven by factors such as increasing affordability, exposure to global fashion trends, proliferation of online retail, and aggressive marketing by leading brands. However, the market faces restraints from counterfeit products and fluctuating raw material prices. Younger consumers actively follow western fashion consciousness which creates huge opportunities for premium and designer brands. Market players can leverage the growing athleisure trend by launching specialized underwear for fitness activities and sports. Similarly, the rising demand for sustainable and eco-friendly materials presents an attractive arena for innovation and new product development. Strategic mergers, acquisitions, and partnerships allow companies to consolidate market position while expanding their global footprint.

Key features of the study:

- This report provides an in-depth analysis of the global men's underwear market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year

- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

- It profiles key players in the global men's underwear market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies

- Key companies covered as a part of this study include Hanesbrands Inc., Phillips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American Eagle Outfitters Inc., Iconix Brand Group Inc., J.C. Penney Corporation, Inc., and Berkshire Hathaway Inc.

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

- Global men's underwear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global men's underwear market

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• Top Companies in the Global Men's Underwear Market
  • Hanesbrands Inc.
  • Phillips-Van Heusen Corporation
  • Ralph Lauren Corporation
  • Jockey International Inc.
  • American Eagle Outfitters Inc.
  • Iconix Brand Group Inc.
  • J.C. Penney Corporation, Inc.
  • Berkshire Hathaway Inc.