Water purifiers cater to various end-use applications such as household water purifying, industrial water treatment, and commercial purposes. Owing to their varying applications, water purifiers are available in different types of technologies, such as reverse osmosis, ultra-violet lamp filters, gravity water purifiers, and others, depending on the consumer requirements.

Market Dynamics

The MENA POU water purifier market has witnessed significant growth in the recent past owing to the growing contamination levels in existing water sources across the region. Rising growth of industrialization has hampered the water quality of fresh water sources by increasing water pollution. Additionally, advancements in medical research have led to more awareness amongst consumers regarding carcinogenic threats in polluted water, thereby increasing the demand for water treatment plants. This scenario is expected to drive the market growth over the forecast period.

On the basis of technology, the MENA POU water purifier market is segmented into reverse osmosis, ultra-violet, and media. The reverse osmosis technology segment in water purifiers dominated the MENA POU water purifier market with a substantial market share in terms of revenue in the recent past. Furthermore, media water purifier is conventional water purification technology which has also witnessed technological advancements.

Key features of the study:

• This report provides an in-depth analysis of the MENA POU water purifier market size (US$ Million Units), and Compound Annual Growth Rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and includes an attractive investment proposition matrix for this market
• This study also provides key insights into market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading players
• It profiles leading players in the MENA POU water purifier market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans.
• They key companies covered as part of this study include Amway Global, Pentair Inc., Panasonic Corporation, Culligan International Inc., Philips Inc., Best Water Technology Group, Coway Co., Ltd., Brita GmBH, Katadyn Group, Haier Strauss Water Co. Ltd, Halo Source Inc., 3M Center, Ion Exchange India Limited, and Eureka Forbes Limited
• Insights from this report would allow marketers and the management authorities of companies to make informed decisions regarding their future product launches, technology up-gradation, market expansion, and marketing tactics
• The MENA POU water purifier market report caters to various stakeholders in this industry including investors, suppliers, MENA POU water purifiers manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the MENA POU water purifier market

Detailed Segmentation:

• MENA POU Water Purifier Market, By Technology:
  • Reverse Osmosis
  • Ultra Violet
  • Media
• MENA POU Water Purifier Market, By Country
  • Saudi Arabia
  • UAE
  • Turkey
  • Israel
  • Egypt
  • Algeria
  • Others
• Company Profiles
  • Amway Global
  • Pentair Inc.
  • Panasonic Corporation
  • Culligan International Inc.
  • Philips Inc.
  • Best Water Technology Group
  • Coway Co., Ltd.
  • Brita GmBH
  • Katadyn Group
  • Haier Strauss Water Co. Ltd
  • Halo Source Inc.
  • 3M Center
  • Ion Exchange India Limited
  • Eureka Forbes Limited