Halal food industry is projected to gain major traction in the MENA region in the near future due to the rapid penetration of halal food distribution channels in the region. Moreover, increasing awareness about halal food and rapid adoption of halal food as safe and natural food are some of the key factors driving the growth of the MENA halal food market.
Market Dynamics
The wide presence of the Muslim population aroun Middle East and North Africa who abide by the is primarily driving the demand for halal food products. Additionally, the growing number of stringent regulatory frameworks that consist of mandatory halal labeling and certification rules for food and beverages is propelling the market growth. Moreover, the rising awareness, Muslim population, towards food safety, hygiene, and reliability offered by halal food products is further augmenting the market across Gulf Cooperation Council countries. Apart from this, significant growth in the food retail sector along with the growing availability of halal food and beverages across diverse distribution channels is catalyzing the market growth. Additionally, the emergence of e-commerce platforms in the GCC region has further bolstered the sales of halal food items on account of diverse product ranges, discounted offers, convenient purchases, doorstep delivery, etc. Besides this, several international companies are introducing halal food variants in their product portfolios to cater to the religious beliefs of their regional consumers. Moreover, the increasing popularity of numerous ready-to-eat and convenient halal food items, such as hot dogs, nuggets, soups, candies, cookies, pizzas, etc. is expected to drive market growth in the MENA region during the forecast period.
Key features of the study:
Detailed Segmentation:
“*” marked represents similar segmentation in other categories in the respective section
Detailed Segmentation:
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