The global meal replacement market has been gaining significant traction over the past few years due to rising health consciousness among individuals and growing preference for nutritious and convenient food options. Meal replacements offer a balanced mix of proteins, vitamins, minerals, and fiber that helps support weight management and maintenance of overall well-being. The busy lifestyles and hectic schedules leave little time for proper home-cooked meals, favoring the demand for meal replacement items that can be easily prepared and consumed on the go. Moreover, the increasing prevalence of obesity and lifestyle diseases has encouraged people to adopt healthier diets comprising high-protein, low-calorie meal replacement products. All these factors coupled with aggressive marketing campaigns by key players are expected to drive the meal replacement market.
Market Dynamics:
The global meal replacement market has been witnessing massive growth globally driven by several factors. The rising prevalence of obesity around the world due to sedentary lifestyles and unhealthy eating habits has boosted the demand for low-calorie meal alternatives. Furthermore, changing consumer preferences toward nutritional convenience foods and growing health consciousness are significantly propelling the market. Changing demographics and busy schedules have provided a fillip to the working population's shift towards nutritious yet convenient meal replacement options. However, the availability of alternatives like diet snacks and juices and perception of meal replacements being expensive are factors restraining the market growth. Meanwhile, the rising popularity of plant-based and organic meal replacement products is opening promising opportunities for market players.
Key features of the study:
- This report provides in-depth analysis of the global meal replacement market and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
- It profiles key players in the global meal replacement market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
- Key companies covered as a part of this study include Abbott Laboratories, Amway, Atkins, Blue Diamond Growers, General Mills, Glanbia Plc, Herbalife Nutrition, Huel, Kellogg Co., Nestle, Nu Skin Enterprises, Inc., Slimfast, Soylent, Unilever, Usana Health Sciences Inc., Wild Oats Markets., Zoic Pharmaceuticals, Laboratoire PYC, Bariatrix Europe, and Kisan Products
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
- The global meal replacement market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
- Product Type:
- Nutritional Bars
- Powdered Products
- Ready-to-drink Products
- Other Product Types
- Distribution Channel:
- Convenience Stores
- Hypermarkets/Supermarkets
- Specialty Stores
- Online Retailers
- Other Distribution Channels
- Regional:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Company Profiles:
- Abbott Laboratories
- Amway
- Atkins
- Blue Diamond Growers
- General Mills
- Glanbia Plc
- Herbalife Nutrition
- Huel
- Kellogg Co.
- Nestle
- Nu Skin Enterprises, Inc.
- Slimfast
- Soylent
- Unilever
- Usana Health Sciences Inc.
- Wild Oats Markets.
- Zoic Pharmaceuticals
- Laboratoire PYC
- Bariatrix Europe
- Kisan Products