The process of luxury packaging involves design, research, development, and manufacturing. This type of packaging enhances the image of a brand. According to research, consumers are willing to pay more for products with beautiful packaging. Therefore, luxury packaging is crucial to the marketing strategy of a brand.
Market Dynamics:
The growing demand for sustainable and bio-degradable packaging is expected to drive the growth of the luxury packaging market. Increasing consumer spending on online shopping and the growing demand for personalized packaging are other major factor fostering the market growth. Additionally, the growing consumer interest in luxury goods and the expanding cosmetics industry will further favor the market growth. For instance, in February 2021, Ardagh Group introduced a new edition to its glass portfolio that caters to the limited-edition Vodka bottle (Absolut). The glass is blue frosted with upward spiral design having 16 swirls that symbolizes a never-ending cycle of change. Ardagh Group is a Luxembourg-based producer of glass and metal products that has "grown in the past two decades into one of the world’s largest metal and glass packaging companies
On the other hand, the low adoption of packaging in heavy products and the COVID-19 impact are expected to restrict the market growth.
Key features of the study:
- This report provides an in-depth analysis of the global luxury packaging market, and provides market size (US$ Billion) and Compound Annual Growth Rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
- It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global luxury packaging market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and Strategies. The key companies covered as a part of this study include DS Smith PLC,Crown Holdings Inc. Ardagh Group,WestRock Co. Owens-Illinois Inc. International Paper Company Inc. Amcor PLC,Delta Global, GPA Global and Others
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global luxury packaging market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global luxury packaging market
Detailed Segmentation:
- Global Luxury Packaging Market, By Material:
- Paperboard
- Glass
- Metal
- Plastics
- Other Types of Materials
- Global Luxury Packaging Market, By End User Industry:
- Cosmetics and Fragrances
- Confectionery
- Watches and Jewelry
- Premium Beverages
- Other End user Industries
- Global Luxury Packaging Market, By Region:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
- Company Profiles:
- DS Smith PLC
- Crown Holdings Inc.
- Ardagh Group
- WestRock Co.
- Owens-Illinois Inc.
- International Paper Company Inc.
- Amcor PLC
- Delta Global
- Keenpac