Global license management market growth is driven by rising need for organizations to effectively manage software licenses. License management enables businesses to monitor license compliances, optimize software spending and ensure continuous access to business-critical applications. It helps automate processes related to procurement, installation, allocation and reconciliation of complex licensing models. Various enterprises are implementing license management solutions to gain visibility into their software assets, prevent revenue losses from over-deployment and accidental non-compliance. Advancements in cloud-based licensing tools can also boost adoption of license management platforms.

Market Dynamics:

Global license management market growth is primarily driven by growing need among organizations to optimize software asset management. Rising deployment of virtual desktop infrastructure and bring-your-own-device policies have increased the number of devices accessing licensed software, thus, making compliance tracking challenging. License management helps businesses reconcile usage with procured licenses and avoid over-deployment penalties. Furthermore, shift towards subscription-based software pricing models prompt enterprises to closely monitor license consumption and renewals. However, high initial costs of deployment and lack of awareness in small organizations can hamper the market growth. Growth of software-as-a-service and cloud-based delivery models can present lucrative opportunities for license management vendors to provide usage-based licensing solutions.

Key features of the study:

- This report provides in-depth analysis of the global license management market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year

- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

- It profiles key players in the global license management market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies

- Key companies covered as a part of this study include Aspera Technologies, Inc. (IBM), Certero Ltd., Flexera Software LLC, IBM Corporation, Ivanti (Formerly Cherwell Software), ManageEngine (Zoho Corporation), Microsoft Corporation, Open iT, Inc., Oracle Corporation, Reprise Software, Inc., Snow Software AB, Software Asset Management (SAM) International, SoftwareONE AG, Sopheonplc, and Tivoli Systems (IBM)

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

- Global license management market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global license management market

Detailed Segmentation:

• By Component
• • Software
  • Services
•  By Deployment
• • Cloud-based
  • On-premises
• By End-use Industry
• • BFSI
  • Healthcare
  • IT and Telecommunication
  • Manufacturing
  • Retail and Consumer Goods
  • Others
•  By Region:        
• • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa
• Key Players Insights
  • Aspera Technologies, Inc. (IBM)
  • Certero Ltd.
  • Flexera Software LLC
  • IBM Corporation
  • Ivanti (Formerly Cherwell Software)
  • ManageEngine (Zoho Corporation)
  • Microsoft Corporation
  • Open iT, Inc.
  • Oracle Corporation
  • Reprise Software, Inc.
  • Snow Software AB
  • Software Asset Management (SAM) International
  • SoftwareONE AG
  • Sopheonplc
  • Tivoli Systems (IBM)