The global kefir market has been witnessing steady growth over the past few years, driven by rising awareness about the various health benefits associated with kefir consumption. Kefir is a fermented milk drink made using kefir grains or kefir cultures and milk. It is a rich source of protein, probiotics, vitamins, and minerals. The consumption of kefir helps support gastrointestinal health, boost immunity, manage blood pressure levels, and may even reduce the risk of various chronic diseases. The rising focus on preventive healthcare and proactive management of lifestyle diseases has been driving greater interest among consumers towards probiotic enriched dairy products like kefir globally. Furthermore, the introduction of various innovative fruit and vegetable flavored variants of kefir by key players is also expected to support the market growth over the coming years.

Market Dynamics:

Increasing health consciousness among consumers, coupled with rising focus on preventive healthcare approaches against chronic diseases, represents the key factor driving the growth of the global kefir market. Kefir is a probiotic-rich fermented dairy beverage that provides several digestive and immune health benefits. Studies demonstrating the role of kefir consumption in aiding weight management, lowering blood pressure, managing diabetes, and reducing the risk of certain cancers have raised awareness about its health advantages. This has been driving its uptake globally. Moreover, growing knowledge about the link between a healthy gut and overall well-being has boosted the sales of probiotic products like kefir. However, the market growth can be restrained to an extent by the presence of alternatives like yogurt and the relatively higher cost of kefir compared to regular milk. Meanwhile, changing lifestyle trends, hectic schedules, and increasing preference towards ‘on-the-go’ snack and drink options have opened possibilities for kefir products packaged in bottles and foodservice categories. This is anticipated to present lucrative opportunities for market players over the coming years.

Key Features of the Study:

• This report provides in-depth analysis of the global kefir market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global kefir market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Lifeway Foods, Redwood Hill Farm & Creamery, Maple Hill Creamery, Organic Valley, Wallaby Organic, Danone SA, Stonyfield Farm, Cultures for Health, Hälsa Foods, Harmons Grocery, Snowville Creamery, Helios Nutrition, Redwood Hill Farm, Evolve Kefir, The Hain Celestial Group, Inc., Kalona SuperNatural, Straus Family Creamery, and Seven Stars Farm
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global kefir market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global kefir market

Detailed Segmentation:

• By Product Type
• • Dairy-Based Kefir
  • Plant-Based Kefir
• By Flavor
• • Plain/Natural
  • Fruit-Flavored
  • Flavored
• By Distribution Channel
• • Supermarkets/Grocery Stores
  • Health Food Stores
  • Online Channels
• By Region:
• • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • Lifeway Foods
  • Redwood Hill Farm & Creamery
  • Maple Hill Creamery
  • Organic Valley
  • Wallaby Organic
  • Danone SA
  • Stonyfield Farm
  • Cultures for Health
  • Hälsa Foods
  • Harmons Grocery
  • Snowville Creamery
  • Helios Nutrition
  • Redwood Hill Farm
  • Evolve Kefir
  • The Hain Celestial Group, Inc.
  • Kalona SuperNatural
  • Straus Family Creamery
  • Seven Stars Farm