The infant nutrition product market is broadly classified as baby food and infant formula. Infant nutrition refers to the dietary requirements of infants. A diet that is deficient in essential calories, minerals, vitamins, or fluids is deemed insufficient. When compared to infant formula, breast milk provides the best nutrition during the crucial early months of growth. Infant nutrition necessitates the provision of essential nutrients that promote normal growth, development, and resistance to infections and diseases.

Market Dynamics

The increasing number of campaigns organized by the government, in association with private infant nutrition product manufacturers, to increase awareness about the importance of nutrition for babies is projected to boost the demand for infant nutrition products in Indonesia. For instance, the Global Alliance for Improved Nutrition (GAIN), in collaboration with the Directorate of Community Nutrition, Ministry of Health Indonesia, is engaged in a project to increase the sustainable improvement of Maternal, Infant and Young Child Nutrition (MIYCN) in East Java, Indonesia. Under this project, the Behavioral Change Intervention (BCI) to be implemented in East Java aims to improve the nutritional intake for children aged 24 months and below from low-income families by providing them with baby food products.

The demand for convenient baby food has increased among consumers as a result of growing awareness about the complete nutritional needs of growing babies, met by infant nutrition. Furthermore, rising urbanisation in Indonesia, combined with an increase in the number of women in the workforce, is expected to propel the infant nutrition market forward.

According to World Bank, Indonesia is the fourth-largest populous country in the world; however, the birth rate of the country is declining. Between 1966 and 2016, the birth rate of Indonesia recorded a moderate decline from 42.3 per 1,000 people in 1966 to 16.4 per 1,000 people in 2016. The decreasing birth rate in the country is thus expected to hinder the Indonesia infant nutrition market growth.

Key features of the study:

• This report provides an in-depth analysis of Indonesia infant nutrition market, market size (US$ Billion), and compound annual growth rate (CAGR%) for the forecast period (2021–2028), considering 2020 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in Indonesia infant nutrition market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Nestlé S.A., Groupe Danone, PT Kalbe Farma Tbk, PT Indofood Sukses Makmur, Indofood CBP, Mirota KSM, Nutricia Indonesia Sejahtera, Sari Husada, Mead Johnson Indonesia, and PT Frisian Flag Indonesia
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Indonesia infant nutrition market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing Indonesia infant nutrition market

Detailed Segmentation:

• Indonesia Infant Nutrition Market, By Product Type:
  • Baby Food
  • Infant Formula
• Indonesia Infant Nutrition Market, By Distribution Channel
  • Hypermarket
  • Supermarket
  • Specialty Store
  • Online
  • Others
• Indonesia Infant Nutrition Market, By Formulation:
  • Ready to Eat
  • Powder
  • Liquid
• Company Profiles
• • Nestlé S.A.*
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments
    • Future Plans
  • Groupe Danone
  • PT Kalbe Farma Tbk
  • PT Indofood Sukses Makmur
  • PT Frisian Flag Indonesia
  • Indofood CBP
  • Mirota KSM
  • Nutricia Indonesia Sejahtera
  • Sari Husada
  • Mead Johnson Indonesia

 “*” marked represents similar segmentation in other categories in the respective.