Digital Signage Systems, also known as Digital Video Signage, is a form of electronic display that contains digital video signals that are transmitted through wireless networks. The signals are transmitted in a form of light waves and can be viewed on TV display units or other displays. The signals include image, text, video, logos, and animation. Digital Signage System can deliver multiple messages to multiple destinations at the same time. Digital Signage System can deliver a synchronized picture frame-like output to an audience. It has a video wall feature that consists of a large-screens, remote control, and software control. An invisible video wall allows the audience to move their televisions to any position around the screen. Digital Signage System uses the latest digital technology in the form of electronic display boards that contains digital circuits. The circuit is controlled by software that contains software that can control the different visual elements of the display, depending on the need. Digital Signage System can display any kind of content, such as images, text, logos, and animations.

Market Dynamics

Increasing infrastructure developments in emerging economies are expected to boost the India digital signage system market growth over the forecast period. According to the India Brand Equity Foundation (IBEF), India is expected to become the world’s third-largest construction market by 2022. According to the same source, India plans to spend around US$ 1.4 trillion on infrastructure projects through the National Infrastructure Pipeline (NIP) from 2019 to 2023. This, in turn, has increased the adoption of digital signage systems for marketing and advertising.

Moreover, ongoing technological advancements in displays are expected to accelerate growth of the India digital signage system market in the near future.

Key features of the study:

• This report provides in-depth analysis of the India digital signage system market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2021–2028), considering 2020 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
• It profiles key players in the India digital signage system market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include India Systems Pvt. Ltd., Enkay Technologies, Budget Signs, Truknox Technologies, Intellicon, BH Enterprises, BenQ Corporation, Sony Corporation, Sharp Corporation, Panasonic Corporation, LG Electronics Inc., and Samsung Electronics Co. Ltd.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The India digital signage system market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the India digital signage system market

Detailed Segmentation:

• India Digital Signage System Market, By Technology:
  • LCD
  • LED
  • Plasma
• India Digital Signage System Market, By Screen Size:
  • <32"
  • 32-40"
  • 40-50"
  • 50-60"
  • 60-70"
  • >70"
• India Digital Signage System Market, By Application:
  • Indoor
  • Outdoor
• India Digital Signage System Market, By Component:
  • Display
  • Media Player
  • Software
• India Digital Signage System Market, By Region:
  • North
  • East
  • West
  • South
  • North East