INCENTIVE TRAVEL MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)
The global incentive travel market is estimated to be valued at USD 44.56 Bn in 2024 and is expected to reach USD 89.40 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 10.5% from 2024 to 2031. Incentive travel involves planning and organizing travel and activities for groups as a reward for performance or to motivate employees. Companies across various industries utilize incentive travel programs to recognize and reward employees, salespersons, and channel partners for achieving key performance targets. Factors such as growing demand for experiential and rewards-based travel among corporates and desire to enhance employee productivity and satisfaction are fueling the growth of the incentive travel market globally. However, the market was affected temporarily during the COVID-19 pandemic but has started recovering since 2022 as travel restrictions ease.
Market Dynamics:
The global incentive travel market growth is driven by growing focus of companies on employee engagement and motivation. Incentive travel programs help corporates in boosting employee morale, fostering team spirit, and enhancing their loyalty. Moreover, experiential travel has emerged as an effective way for companies to recognize top performers and encourage excellence. However, factors such as economic uncertainties affecting corporate budgets and the short-term negative impact of the COVID-19 pandemic on business travel present challenges for market players. The market has strong opportunities stemming from rising demand for customized incentive travel programs and blended virtual-physical experiences. Key players are focusing on developing innovative and hybrid offerings to attract clients from different industries.
Key Features of the Study:
- This report provides in-depth analysis of the global incentive travel market and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global incentive travel market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include American Express Global Business Travel, BCD Travel, Carlson Wagonlit Travel (CWT), FCM Travel Solutions, Maritz Travel Company, Conference Direct, Incentive Concepts, Ovation Travel Group, The Incentive Travel Council, Reed Exhibitions, HelmsBriscoe, Travel Leaders Group, TUI Group, Capita Symonds, and JTB Corporation
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global incentive travel market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Market Segmentation
Market Segmentation
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