Immune health supplements also called immunity boosters play a major role in advanced healthcare by supporting healthy aging and preventing malnutrition and vitamin deficiencies. Immune health supplement products consist of vitamins, proteins, minerals, lipids, fibers, and other essential substances that regulate the body's functions and improve immunity. Immune health has become a major part of people’s lifestyles, as consumers are increasingly concerned about their health nowadays. There are various immune health supplements such as vitamin A, vitamin B2, vitamin B6, and vitamin C, which are used to increase immunity. Vitamin D is a fat-soluble nutrient essential to the health and functioning of the immune system. Immunity boosters work by strengthening the body's immune system against disease-causing pathogens. This they achieve by either providing the body with the nutrition that it may lack or by helping it release certain chemicals and hormones that may reduce stress levels and help detoxify. Immune health supplements have a significant impact on enhancing the body's immune system and aid in the protection from various infectious diseases. The increasing prevalence of chronic diseases and other disorders in geriatric patients and increasing government initiatives and funding for immune health supplement research are expected to propel the growth of the global immune health supplement market over the forecast period.

Market Dynamics

Key players operating in the global immune health supplement market are focusing on growth strategies such as product launches as well as partnerships, these factors are expected to drive the market growth during the forecast period. Increase in the demand for immune booster due to COVID-19 pandemic also tend to boost the market over the forecast period. For instance, in December 2022, Herbalife International of America, Inc., a global nutrition company announced the launch of Immunoturmeric in the Asia Pacific region. The new product will further strengthen the company's offering of nutritional supplements for maintaining a strong and healthy immune system.

Key features of the study:

• This report provides in-depth analysis of the global immune health supplement market, and provides market size (US$ Billion) and Compound Annual Growth Rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global immune health supplement market based on the following parameters–company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study are Abbott, Bayer AG, Glanbia PLC, EuroPharma USA, Bio-Tech Pharmacal, Vital Nutrients, Herbalife International of America, Inc., Vitabiotics Ltd., NutriGold Inc., BioGaia, NIC (Natural Immunogenics Corporation), Blackmores, Wellbeing Nutrition, NutriScience Innovations LLC, DSM Nutritional Products AG and Nutramax Laboratories Veterinary Sciences, Inc.
• Insights from this report will allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global immune health supplement market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global immune health supplement market

Detailed Segmentation:

• Global Immune Health Supplement Market, By Ingredients:
  • Vitamins
  • Omega 3 Fatty Acids
  • Probiotics
  • Minerals
  • Others
• Global Immune Health Supplement Market, By Source:
  • Plant-based
  • Animal-based
• Global Immune Health Supplement Market, By Form:
  • Tablets
  • Capsule
  • Powder
  • Liquid
• Global Immune Health Supplement Market, By Distribution Channel:
  • Supermarkets
  • Retail Pharmacies
  • Online Pharmacies
• Global Immune Health Supplement Market, By Region:
  • North America
    
    • U.S.
    • Canada
  • Latin America
    
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Europe
    
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    
    • GCC
    • Israel
    • Rest of Middle East
  • Africa
    
    • South Africa
    • Central Africa
    • North Africa
• Company Profiles
  • Abbott*
  • Bayer AG
  • Glanbia PLC
  • EuroPharma USA
  • Bio-Tech Pharmacal
  • Vital Nutrients
  • Herbalife International of America, Inc.
  • Vitabiotics Ltd
  • NutriGold Inc.
  • BioGaia
  • NIC (Natural Immunogenics Corporation)
  • Blackmores
  • Wellbeing Nutrition
  • NutriScience Innovations LLC
  • DSM Nutritional Products AG
  • Nutramax Laboratories Veterinary Sciences, Inc.