Home shopping is a type of direct marketing that involves the sale of household goods through various channels, such as mail, online advertisements and television advertisements. Home shopping also includes the purchase of household goods through telephonic channels, such as direct-to-home (DTH) television channels and telephonic shopping enterprises. Moreover, consumers can also make online purchases by using various types of internet payment methods. It is a convenient way of shopping because consumers can shop for multiple commodities, such as home furnishings, clothes, electronics and many other products. It is also considered as a more affordable form of shopping than the traditional brick-and-mortar retail shopping.
Market Dynamics:
The home-shopping market has experienced significant growth in recent years due to the availability of high-speed internet connectivity and better internet connections. Moreover, rise in the number of internet users has led to the growing need for online shopping. In the past, mail order names and niche catalogues were a part of the home shopping market. However, the industry has changed in recent years, and today, many companies have moved their mail order business into brick-and-mortar retail stores. In addition, consumers can now purchase products from different online stores by using their smartphones. These mobile-based shopping channels offer better discounts and free home delivery. All these factors are expected to drive growth of the market.
On the other hand, lack of digital infrastructure across developing countries is expected to hinder the market growth.
Key features of the study:
Detailed Segmentation:
Detailed Segmentation:
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